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Devran Amaratunga Karaca
cofounder & ceo @ kyra 🚀 | Forbes 30 under 30
Devran Amaratunga Karaca is the CEO and Co-Founder of Kyra, a global creator economy company that bridges the gap between brands and TikTok creators.12 He co-founded Kyra in 2017 with the vision of building the most influential Gen Z entertainment company.1
Career and Achievements
Karaca's entrepreneurial journey began before Kyra. From 2014 to 2017, he co-founded Dojo Media, developing a city-based discovery app that gained over 1 million downloads and 250,000 active monthly users across London and Paris.2 The app was recognized as the #4 Best App of the Year on both Apple App Store and Google Play in 2015.2
At Kyra, Karaca oversees the company's management strategy and is responsible for growing its operations.1 Under his leadership, Kyra has evolved into a leader in branded creator content, offering services such as:
- Kyra Originals: TikTok channels reaching over 13 million monthly viewers
- Kyra Profile: A Gen Z creator incubator program
- Kyra Studios: A production studio for social content
- Kyra Platform: A proprietary technology democratizing TikTok partnerships13
Education and Background
Karaca attended Eastbourne College from 2003 to 2008 and later pursued a degree in Accounting & Finance at the University of Bristol from 2008 to 2011.2
Recent Developments
In 2023, Kyra secured $15 million in Series A funding, led by Bonnier Ventures with participation from other investors.3 This financing aims to further develop Kyra's platform, which streamlines partnerships between brands and creators, offering features such as instant payments based on performance and networking opportunities.3
Devran Amaratunga Karaca continues to lead Kyra's growth, focusing on solving challenges in the creator economy and advocating for creators' access to premium brand deals and professional development opportunities.3
Highlights
🚨New feature alert 🚨
So excited to announce that we’re launching a brand new Kyra feature…
Fastest Growing 📈💥
You can now use Kyra to track the fastest growing…
- Creators
- Hashtags
- Songs
- Videos
… across TikTok and Instagram, with a date range of between a week and a year 📅
Use our data to jump on trends right as they explode, predict what’s gonna blow up, and find the hottest creators for your brand campaign 💥
Huuuge shout out to the product and engineering team... you're on 🔥 right now 🫡
Much more cool stuff to come !!
We’ve crunched the numbers – these are the top influencer ads of August 💥
- Peacock
- Neutrogena
- CeraVe
- Sargento
- Procter & Gamble
- Redken 5th Avenue N.Y.C. LLC
- EA SPORTS
- Sargento
- evian
- Jergens
💡Takeaways:
➡️ The beauty industry is STILL on top 💄
For the fourth month in a row, an ad for a beauty product makes it into the top 5…
… and makes up 5 of the top 10 😅
Good luck knocking them off their throne!
➡️ Sargento makes our top 10 TWICE 🧀
and both ads are quite traditional, recipe-style videos – if it ain’t broke, don’t fix it!
➡️ There’s an even split between big and small creators 🤝
Ranging from 138.5k to 9.4m followers, this month’s ranking shows that social media users don’t discriminate!
From celebrity cameos to requesting creators with over a million followers only, advertising has a long tradition of using fame to sell products…
Could this be the end?
–
Data by Kyra 💚
👇Comment below if you want the top 500 influencer ads for the last 30 days – I’ll DM you a link! ✉️
