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Dexter Santos

Vice President at NFL Players Association

Dexter Santos is a seasoned sports marketing professional with 30 years of experience in the industry.13 He currently serves as the Vice President of Player Services for NFL Players Inc., the licensing and marketing subsidiary of the NFL Players Association.2 In this role, Santos is responsible for helping 2,700 professional athletes manage their personal brands.13

Santos's key responsibilities include:

  1. Overseeing licensing and marketing opportunities for NFL players
  2. Assisting athletes in maximizing their time in the league
  3. Managing partnerships between brands and NFL players

Throughout his career, Santos has developed strategies that transcend the sports entertainment industry and are applicable to various brands and businesses.13 He emphasizes the importance of recognizing every player's marketability, stating that all athletes have a platform, not just the superstars.13

Santos is known for his insights on:

  • Leveraging an athlete's hometown, college, and current playing city for marketing opportunities
  • Preparing athletes for unexpected moments that can boost their careers
  • Embracing new technologies and trends in sports marketing

His approach to player marketing focuses on building relationships and recognizing the human element in business growth.13

Related Questions

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Dexter Santos
Dexter Santos, photo 1
Dexter Santos, photo 2
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Location

Washington, District of Columbia, United States