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Diana Ark Chen
Founder & CEO, BUBLUV
Diana Ark Chen is the founder and CEO of BUBLUV, a company that produces a healthier version of bubble tea.25 As a brand marketer with diverse experience in brand management and new product development, Chen has applied her expertise to create an innovative beverage product.1
BUBLUV: A Healthier Bubble Tea Alternative
BUBLUV, launched in April 2022, is the first and only ready-to-drink boba tea that contains no added sugar, has 50 calories or less per serving, and uses no artificial ingredients.2 This product represents Chen's vision to offer a better-for-you alternative in the popular bubble tea market.
Professional Background
Chen's professional journey includes:
Education:: She attended The Wharton School, which likely contributed to her business acumen.1
Career Transition:: While Chen began conceptualizing BUBLUV in 2019, she made the decision to leave her full-time job in April 2021 to focus on bringing her product to market.5
Entrepreneurial Journey
As an entrepreneur, Chen has faced various challenges in developing BUBLUV:
- Finding the right manufacturer for her unique product
- Navigating the complexities of shipping in glass bottles
- Managing a demanding day-to-day schedule as a startup founder4
Recent Developments
Chen continues to expand BUBLUV's reach. In May 2024, she announced that BUBLUV Bubble Tea became available in cafeterias at JPMorgan Chase & Co., marking a significant milestone for the brand.3
Personal Brand
Diana Ark Chen is active on social media platforms:
- Her LinkedIn username is dianaark, where she shares professional updates and achievements.1
- On Twitter (X), she describes herself as passionate about making healthy and delicious Asian-inspired food and drink.6
Through BUBLUV, Chen demonstrates her commitment to creating innovative, health-conscious products inspired by Asian cuisine, while leveraging her background in brand marketing and business management.
Highlights
Heading to the Fancy Food Show next week? Come visit the BUBLUV booth at the Startup CPG Pavilion - Tabletop #4508A!
If you're a buyer and would like to set up time to chat, feel free to send me a DM or email, or grab time with me on the Fancy Food Show appointment scheduler.
Former colleagues - would love to catch up at the show!
Honored to be a part of CNBC's Sip for Success panel last week!
Alongside fellow founders Sandro Roco (Sanzo), Ani Sanyal, and Ayan Sanyal (Kolkata Chai Co.) we shared our Asian American experience as entrepreneurs. We reflected on what it was like growing up (sometimes living 2 cultures – Asian, and American), how we see ourselves today (bridging cultures), and what we aspire to build for the future (creating culture).
Thank you Dominic Chu, Kelly Lin, Crystal Lau and the CNBC team for giving us an opportunity to share our unique stories and beverages!
Thanks Liz Scott and Ken Natori for the connection to make this happen!
#aapimonth
