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Diana Kayumova

International growth

Diana Kayumova is a highly experienced education professional and program producer, with a diverse background in business management, project coordination, and investor development. She obtained her Master of Education degree from The University of Hong Kong and studied Business Administration and Management at the Academy of National Economy in Russia. Diana has worked at prestigious organizations such as Practicum Global Shift, Moscow School of Management SKOLKOVO, and RVC, contributing to the growth and success of these institutions. Her expertise in design powerful learning environments, coupled with her extensive leadership experience, make her a valuable asset to any team. Diana Kayumova is an accomplished professional with a strong track record of innovative and effective education program development.

Highlights

Oct 2 · linkedin

Друзья товарищи, у меня длительный спор с моей командой маркетинга, которая считает, что на программу про международный бизнес - Skolkovo Global Shift нужны гранты)) я соответственно нет.

Но пока они меня обходят на виражах мы будем рады раздать три гранта самым талантливым предпринимателям на обучение в школе Сколково. Приходите - в программе только собственники; 4 модуля, один из них в Индии.

Заявки на конкурс до 12 октября))

Sep 26 · linkedin

Never miss a tiny market research;) In love with Barbie failure in the Middle Kingdom

Probably you don't know that fashion doll maker Mattel entered the Chinese market only in 2009. By this time, at least two generations in Russia had been braiding Barbie's hair.

So, in 2009, a giant flagship store was opened in Shanghai. 3300 sq. m., which housed the world's largest collection of Barbie and even a SPA salon

Just two years later the store closed. Why did this happen?

Could they ever emegined the lifestyle of Chinese youngsters? Barbie has a limited cultural resonance in China.

The high price of the doll was aimed at wealthy consumers. And they preferred to pay for their children’s education, sports and books, rather than expensive trinkets.


Приключение Барби в Поднебесной

Из-за снижение продаж в США производитель модных кукол Mattel посмотрел на китайский рынок.

В 2009 году был открыт гигантский флагманский магазин в Шанхае. 3300 кв. м., на которых размещалась самая большая в мире коллекция Барби. 

Всего через два года магазин закрыли. Почему так вышло?  Основная проблема – ограниченный культурный резонанс Барби в Китае.

Высокая цена куклы была ориентирована на состоятельных потребителей. А те предпочитали оплачивать своим детям образование, спорт и книги, а не дорогие безделушки.

Они оказались дальновиднее западных потребителей.

Исследуем Китай вместе! #GlobalShift

Related Questions

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Diana Kayumova
Diana Kayumova, photo 1
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