Sign In

Diana Moura

Mobile App Marketing Growth Specialist - Viral Growth - Paid Growth - Organic Growth (ASO)

Diana Moura is a seasoned professional adept at helping app startup businesses expand their userbase through a targeted approach to user acquisition. With a wealth of experience both in-house and on the agency side, Diana specializes in leveraging Apple Search Ads and App Store Optimization (ASO) techniques to enhance both organic and paid user acquisition efforts. Her strategies place a strong emphasis on purchase intent and revenue cohort analysis to align user acquisition initiatives with revenue generation.

Highlights

Apr 30 · linkedin

How to grow your app to 500k installs in 6 months 🔥

This week we will hit half a million installs for one of our clients.

To reach that we worked in stages:

Stage 1 📈 Optimizing the conversion rate From screenshots to icon, to user journey, data analysis and spotting any retention problem. Optimising metadata on the app stores for several languages Here we target relevant competitors and generic keywords and update it for any opportunities every 2 to 3 weeks.

Stage 2 🚀 A/B testing paid channels & campaigns Apple ads, google ads, tiktok ads or meta. Whatever works best towards our growth targets is where we put our clients money.

Stage 3 🔥 Scale paid channel activities Work on ambassador programs, challenges and referral programs with football fans

Real reasons why we hit 500k installs?

  1. I told the team don’t stop until they have millions of installs. Setting your target high makes you rethink strategies and numbers. The strategy to hit 2 million installs is not the same as the strategy to hit 10k or 20k installs.

  2. I always tell the team imagine you are spending the money from your credit card and bank account. We use our clients money as if it is our own. I believe this makes a huge difference in performance and optimisation.

We are never happy with our results and our cost per install. We strive to get better results every week because we imagine the money being spent is ours.

  1. The third one is the most important for me. We never give up.

We are now beginning stage 3. Are we happy? Not really. We are looking forward to hitting 3 million installs.

Diana Moura
Add to my network

Location

Portugal