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Diana Ransom
Executive Editor at Inc. Business Media
Diana Ransom is the Executive Editor at Inc. Magazine, where she oversees the editorial direction and content strategy. In her role, she manages, writes, and edits various special reports and daily news stories, contributing significantly to the magazine's focus on entrepreneurship and business innovation.34
Ransom is known for her collaborative editing style, providing thoughtful feedback to writers to enhance their stories rather than controlling the narrative.1 She has been active in journalism since at least 2011, as indicated by her presence on social media platforms like Twitter, where she engages with audiences about story ideas and feedback.2
In addition to her editorial responsibilities, Ransom balances her professional life with family commitments, often discussing the challenges of being a working mother in her communications.5 Her insights and articles frequently touch on themes relevant to female entrepreneurs and the unique challenges they face in business.4
Highlights
Is Kim Kardashian IPO ready?
That's the question we at Inc. Magazine set out to answer when it became clear that her company, SKIMS, was going to make the Inc. 5000 for the first time.
Clearly, Kardashian isn’t new to business. The TV star has long flexed entrepreneurial muscles. But licensing and pitch-person deals aside, Skims marks Kardashian’s first true commercial hit. And it’s a big one: The Los Angeles-based company, which is profitable, more than quintupled its annual revenue over three years, to nearly $713 million in 2023, putting it firmly on Inc.'s 2024 list of the 5,000 fastest-growing companies, at No. 1,168. And just over a year ago, a $270 million fundraise helped catapult the brand's valuation to $4 billion.
How Skims hit the upper echelon?
It started with increasing shapewear’s visibility versus treating it like something that’s embarrassing or ugly. If someone like Kardashian found value in it, it must be OK, right? "I always wore it and it was shamed," she says. "Everyone thought it was some old-lady garment--like a girdle!"
Kardashian also teamed up with Jens Grede, a branding whiz whom she’d met through Emma Grede, her sister Courtney’s business partner at denim brand GOOD AMERICAN. Grede signed on as Kardahsian’s co-founder and the pair have been on a solid trajectory since.
Top-shelf collabs with brands like SWAROVSKI and Fendi have helped cement the brand’s appeal among fashion-forward consumers. The company’s growth strategy of “drops” that tend to sell out have also led to Skims’s exclusive vibe.
The question now is whether the brand, which has IPO aspirations, can grow like a more traditional retailer. In addition to expanding into menswear, pajamas and sweats etc., the business recently launched its first bricks and mortar location in Georgetown in Washington, D.C. More locations are on the way.
Whether Skims would ever grow beyond Kardashian remains an open question—one that according to her she isn’t willing to consider. "I don't see myself stepping down from creative anytime soon," she says. "This is what I love, this is my baby."
Check out our story by Max Berlinger here and you can make the determination for yourself whether Kardashian and the company she has built is IPO ready.
Happy Inc. 5000 day! This year marks my 10th working on this list of America's fastest-growing private companies. I have said it before and I'm sure I'll say it again. These companies are a sight to behold. To grow this fast and in such a short period of time tells you a lot about a company and its leaders:
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They've likely had big headaches. (You can't just double every year without a migraine or two.)
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Their employees are among the hardest working in the business. (You can't help facilitate this kind of growth without being incredibly dedicated.)
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They're truly on to something. (You can't grow in such a way unless your fans are all in.)
It was an honor to work with my colleagues (Mike Hofman, Eric Hagerman, Michelle Legro, Rebecca Deczynski, Sam Blum and many more) on this year's package. Some highlights:
Brian Contreras's piece on Lively's Alex Cyriac. The piece is both poignant and inspiring. https://lnkd.in/ej2m3mt5
Samhita Mukhopadhyay's piece on the Praxis Labs's Heather Shen and Elise Smith as they distill their refreshing views on DEI. https://lnkd.in/ekhevDvb
Bill Saporito's sit down with Don Burnette of Kodiak Robotics is kind of scary if I'm being honest, but man, does it make sense. AV trucking is here and Burnette is at the helm.
James Surowiecki's searing inspection of the scourge of inflation is one to also note, if for no other reason than to have a better understanding of the ridiculous times we've all just been living in. https://lnkd.in/eGZEks2i
Congrats to all of this year's honorees!
