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Diane McFarlin
Professional Background
Diane McFarlin stands as a prominent leader in the realm of communication education, serving as the Dean Emeritus of the University of Florida's College of Journalism and Communications. With a career spanning over several decades, Diane has transformed one of the nation's top communication programs into a model of academic excellence and industry relevance. Under her guidance, the College has not only emphasized the teaching hospital method but has also fostered a vibrant learning environment where research and practical application come together to support the next generation of communicators.
At the helm of a college that boasts a dedicated team of over 100 faculty and staff, Diane oversees an impressive body of 3,000 undergraduate and graduate students across four core academic disciplines: advertising, journalism, public relations, and telecommunication. The College also operates seven media properties, including local PBS, NPR, and ESPN affiliates, providing students with unparalleled opportunities for hands-on experience. In addition, the College features a state-of-the-art 100-seat newsroom and a full-service strategic communication agency, catering to students' diverse educational needs and fostering an immersive learning culture.
Since her arrival, Diane has driven several significant initiatives that have greatly enhanced the College's reputation and educational outcomes. Notably, enrollment has surged by over 20%, with diversity among students rising to 40%. This growth exemplifies her commitment to inclusivity and student engagement, serving as a testament to the welcoming academic environment she has cultivated.
Additionally, Diane has spearheaded the establishment of a central hub for professional advising and student services, expanded interdisciplinary initiatives, boosted research productivity, and enriched the College’s master's program with new professional tracks and seven online master’s degrees. Diane's visionary leadership also led to the creation of The Agency, a strategic communication agency that provides students with real-world experience while generating valuable outreach for the College.
In 2017 alone, the College's outstanding efforts under Diane's direction received more than 100 regional and national news awards, including an impressive 18 Hearst Awards, thereby underscoring the high-caliber education and training provided within its walls. Furthermore, Diane initiated the establishment of a center for STEM translational communication research, recognizing the integral role of technology in modern communication.
Diane’s innovative mindset resulted in the creation of the Media Effects & Technology Lab, which aims to experiment with immersive technologies, ensuring that students and faculty alike remain at the cutting edge of communication advancements. Additionally, she launched Hatch, a content and product incubator designed to promote creativity and entrepreneurship among students.
In 2015, Diane recognized the need for a strategic roadmap for the College's future. She initiated a comprehensive strategic planning effort that focused on enhancing academic reputation, advancing multicultural faculty recruitment and retention, ensuring excellence in storytelling grounded in research, and equipping students with the professional skills necessary for success. Her vision emphasized the improvement of student career preparation and the importance of utilizing communication to create meaningful societal impacts.
Education and Achievements
Diane's educational foundation is firmly rooted in journalism, having received her Bachelor of Science degree in Journalism from the University of Florida's College of Journalism and Communications. Her early education at Lake Wales Senior High School in Florida paved the way for her remarkable journey in the field of journalism and communication.
Throughout her career, Diane has held several esteemed positions that further reflect her leadership and influence in the industry. Before assuming the role of Dean at the University of Florida, she served as President at the American Society of Newspaper Editors, showcasing her expertise and commitment to advancing journalism standards. Additionally, her tenure as President and Publisher at the Sarasota Herald-Tribune, alongside her role as Executive Editor at both the Sarasota Herald-Tribune and The Gainesville Sun, highlights her extensive professional experience in the media landscape.
Diane’s efforts have been instrumental in forging strategic partnerships and enhancing the educational experience for her students. Her commitment to academic rigor, combined with her ability to foster a thriving community within the college, speaks volumes to her impact and legacy.
As a leader dedicated to creating pathways for future generations of communicators, Diane McFarlin continues to inspire students, faculty, and industry professionals alike through her innovative approaches to education and her unwavering commitment to excellence in communication.
Achievements
- Increased student enrollment by over 20% and achieved 40% diversity among the student body
- Established a central hub for professional advising and student services
- Expanded interdisciplinary initiatives to enhance learning opportunities
- Boosted research productivity within the college
- Expanded the master’s degree offerings, including professional tracks and seven online master’s programs
- Launched The Agency, a strategic communication agency for real-world experience
- Secured over 100 regional and national news awards in 2017 alone, including 18 Hearst Awards
- Established a center for STEM translational communication research
- Built the Media Effects & Technology Lab for immersive technology experimentation
- Launched Hatch, a content and product incubator for student creativity
- More than doubled new gifts to the College, significantly enhancing funding and resources for students
