Sign In

Diane Roberts

Director - Medical Content for Patient Outreach at St. Jude Children's Research Hospital

Professional Background

Diane Roberts is a seasoned marketing and sales professional with extensive experience in the healthcare and consumer goods sectors. Currently, she holds the position of Director of Medical Content for Patient Outreach at St. Jude Children's Research Hospital, where she plays a pivotal role in developing and promoting content that educates patients and their families about medical conditions and treatment options. Diane’s dedication to improving patient experiences through effective communication reflects her commitment to public health and education.

Prior to her current role, Diane showcased her leadership prowess as the Director of Northeast Operations at Jana North America, Inc. Here, she led a diverse team and managed extensive marketing campaigns, driving brand recognition and sales growth in the competitive beverage market. Her career is marked by significant contributions at Coca-Cola Refreshments, where she held multiple positions, including Vice-President of National Retail Sales for the CVS Team. In this role, she cultivated strong partnerships with major retailers, optimized sales strategies, and significantly increased Coca-Cola’s market presence.

Diane’s career is characterized by her strategic mindset and talent for business development. Before her time at Coca-Cola, she was instrumental as a Business Development Leader at The Coca-Cola Company, where she fostered relationships with key clients and identified new market opportunities that drove growth. Her foundational experience began at Ceridian, where she excelled as an Account Executive, cultivating client relationships and delivering exceptional customer service.

Education and Achievements

Diane Roberts possesses a strong academic foundation with an MBA in Marketing from Saint Louis University, which has equipped her with advanced business acumen and a deep understanding of marketing principles. Her undergraduate journey began at the University of Wisconsin-Madison, where she earned a BBA in Marketing, laying the groundwork for her successful career in the marketing and sales landscape.

Throughout her career, Diane has achieved numerous accolades and recognition for her innovative approaches in sales and marketing. She is known for her adeptness at team leadership, a skill that has been honed over years of managing diverse teams across various sectors.

Key Achievements

  • Director of Medical Content for Patient Outreach at St. Jude Children's Research Hospital: Innovated patient education strategies that significantly improved outreach and engagement with families navigating challenging medical journeys.
  • Director - Northeast at Jana North America, Inc.: Successfully led regional marketing efforts that resulted in substantial revenue growth and enhanced market share.
  • Vice-President, National Retail Sales, CVS Team at Coca-Cola Refreshments: Enhanced partnerships with CVS, developing targeted promotions that boosted product visibility and sales volume, contributing to overall profitability.
  • Business Development Leader at The Coca-Cola Company: Pioneered initiatives that identified new business opportunities and cultivated valuable client partnerships, driving Coca-Cola’s expansion in key markets.

Diane Roberts' blend of marketing expertise and leadership experience makes her an invaluable asset in any organization. Her commitment to improving patient outcomes and driving business success has established her as a respected figure in the healthcare and marketing industries.

Related Questions

How did Diane Roberts transition from Coca-Cola to the healthcare sector at St. Jude Children's Research Hospital?
In what ways has Diane Roberts' education shaped her approach to marketing and leadership in her current role?
What innovative strategies has Diane Roberts implemented in patient outreach at St. Jude Children's Research Hospital?
How has Diane Roberts leveraged her extensive experience in retail sales to benefit her current position in the healthcare industry?
What key lessons has Diane Roberts drawn from her varied roles in marketing and sales across different industries?
Diane Roberts
Add to my network

Location

Memphis Metropolitan Area