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Diego Hoter
Co-Founder & CEO ucrop.it
Diego Hoter is the Co-Founder and CEO of ucrop.it, a collaborative platform that enables farmers and companies to agree, trace, verify, and share sustainable crop stories at the farm level.12 He founded the company in 2018 along with Marcos Botta (Chief Innovation Officer) and Matías O'Keefe (Chief Technology Officer).3
Professional Background
Diego has over 20 years of experience as an entrepreneur and professional, with a demonstrated history of delivering valuable results across several industries, including:
- Management consultancy
- Technology
- Agriculture
- Real estate
Career Highlights
- ucrop.it (2018-Present): Co-Founder and CEO2
- Torrepueblo (2016-2022): Executive Director and Commercial Director2
- Monsanto Company (2008-2016): Held various leadership roles, including Soybeans Business Leader and INTACTA RR2 PRO & ASGROW Soybeans Leader24
- INOKS Capital SA (2007-2008): Business Developer2
- Scientrix (2004-2007): Business Strategy Manager2
Education
- MBA in Strategy, Finance & Economics from The University of Edinburgh (2003-2004)2
- Marketing Specialization from Universidad Torcuato Di Tella (2014)2
- Blockchain stream at Rotman Business School, Entrepreneurship program (2020-2021)2
Role at ucrop.it
As CEO of ucrop.it, Diego is responsible for:
- Developing the company's vision and business strategy
- Defining the P&L and company objectives
- Leading the team
- Overseeing deployment
- Creating optimal business and organizational conditions for success5
Under Diego's leadership, ucrop.it has grown significantly. By 2022, the company was tracing 2.2 million acres of climate-verified crops across multiple countries, including the United States, Mexico, and Argentina.1
Highlights
I’m very #proud that ucrop.it ucrop.it USA has been invited by the USDA 🇺🇸, to #consult on policy improvements.
Along with other 250 relevant entities and organizations from the #agriculture #climate #sustainability #space
Many thanks 🙏 to our #team to pull it off
All topics related to the way #sustainable #agriculture and #regenerative #practices should be considered, #GHG measured and accounted, #MRV solutions addressed for robust #scrutiny amongts other relevant topics in the much needed #agriculture #transition.
#Verified #Sustainable #Agriculture is going mainstream and at ucrop.it we are ready to provide #MRV #CropStory #traceability and #data #integrity from #Farm #to #Market.
In the comment below, you can access our document submitted and you can search for other relevant ones from #great companies and organizations like Landus National Sorghum Producers The Nature Conservancy (TNC) CNH Cargill Corteva Agriscience John Deere Gevo, Inc. Regrow Ag BASF Agricultural Solutions Pivot Bio Bayer | Crop Science Valero ISCC - International Sustainability and Carbon Certification VISION Bioenergy Oilseeds Neste POET LanzaJet just to mention a few of them.
