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Diego Olivero

Jefe de Medios at CCU

Diego Olivero is a seasoned Marketing Expert with a strong background in managing non-alcoholic beverages brand portfolios, including renowned names like Pepsi and Gatorade. With over 5 years of experience, Diego currently holds the position of Senior Media Manager at CCU, where he oversees a diverse range of over 10 brands with a focus on both digital and traditional media strategies. Diego is responsible for a substantial annual advertising budget exceeding USD 10 million. His role involves setting key performance indicators (KPIs), leading innovation initiatives, negotiating major media deals, and maximizing digital marketing tools to drive top performance results. Diego's proficiency extends to various tools such as Salesforce, Google Ads, Google Analytics, DataStudio, and Facebook Business, among others. Diego's professional journey includes engagements with top international brands like Chivas Regal, Huawei, and L'Oréal, showcasing his expertise across a wide spectrum of industry giants.

Diego Olivero
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Location

Santiago Province, Chile