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Dillon Hicks
Managing Director & Partner at Sudo Roux
Dillon Hicks is a seasoned professional with over 20 years of experience in design, project management, operations, and content creation. He has held leadership positions at renowned companies like Foxtel, STW Group, and WPP, overseeing diverse teams and projects for an array of global brands spanning technology, FMCG, entertainment, telecommunications, liquor, automotive, and education sectors. Dillon has a Bachelor of Arts degree from the University of Wollongong and has pursued further education in User Experience Design and Front-end web development at General Assembly. His professional journey includes roles such as Executive Producer at Hogarth Australia, Director at 72 DPI Pty Ltd, Head of Production at WPP Campus, and various other key positions in prestigious organizations.
Highlights
The future of eCommerce is framed by technology, but the key to success will always be human.
So how can you adapt to a landscape that never sits still? The following 5 insights into the future of ecomm could be the most important things you read today.
- Customer loyalty is a myth. You need to establish a DTC channel and sell directly to your customers.
- The wild west of the commercial use of personal data has ended. Establish a 1st-party data collection strategy now.
- Social media is (for better or for worse) leading the ecommerce marketing scene. Tweak your strategy or risk being swallowed by the influencers.
- We’re living in a cost-of-advertising crisis. Businesses are spending more and getting less, so you need to rethink your budget.
- The payments space is being disrupted, with frictionless payments and social payments stepping up.
How can you be sure you’re spending your time wisely and not just following fads? Read the third instalment on ecommerce strategy from Sudo Roux's CTO Matthew Sayer to prepare for tomorrow.
https://lnkd.in/gnFiUbzh
In this hybridised world of bricks-and-mortar migrating online, your ecommerce shop front needs to take priority.
Ecommerce is a team game, not a solo operation. You'll need to let your people make mistakes.
The journey takes time, money, resilience — think transformations over projects. Your existing tech landscape probably falls short — don’t shoot the messenger. Rather acknowledge that brands are built through the buying experience.
You need a framework to measure success. Look thoroughly (and honestly) at the numbers.
Read the second article in our CTO Matthew Sayer's multipart commerce strategy series for a deeper dive into each point. Because these are the things that actually move the needle.
https://lnkd.in/g3nmKsnj
