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Dimitar Stanimiroff

2x Founder 🏗️ | 3x 🦄 Operator | Angel investor 🚀

Dimitar Stanimiroff is a seasoned SaaS founder, operator, and angel investor, known for his successful leadership and scaling of technology companies in Europe.

Currently, Dimitar serves as the General Manager EMEA at Crossbeam, a prominent Ecosystem-Led Growth (ELG) platform that specializes in enhancing deal velocity, ACV, and win rates for businesses.

His previous roles include General Manager EMEA at Handshake, where he spearheaded the company's European expansion and cultivated strategic partnerships.

Dimitar is also the co-founder of Heresy, a sales diagnostics and management tool adopted by major SaaS firms like GoCardless, Trello, and Zencargo.

Prior to his tenure at Heresy, he held the position of MD EMEA at Stack Overflow, a leading developer community, where he established Stack Overflow Talent in Europe and grew the European division from inception to a multi-million dollar operation with a team spanning the UK, Germany, and France.

With a background in Economics and a master's degree in Technology Entrepreneurship from University College London, Dimitar started his SaaS journey as a co-founder of WePow, a pioneer in asynchronous video interviewing that later got acquired by OutMatch.

Throughout his career, Dimitar has been actively involved in various organizations such as GTMfund, Pavilion, Seedcamp, Startup Wise Guys, Innovation Nest, LAUNCHub Ventures, among others, providing mentorship, strategic insights, and investments to startups.

His rich professional experience also includes roles at Startup Poker, FatStudent, University College London, Schneider Trading Associates, and Bloomberg LP, showcasing his diverse skill set and industry knowledge.

Dimitar Stanimiroff's versatile background, strong leadership acumen, and proven track record in scaling technology ventures make him a prominent figure in the SaaS landscape of Europe and beyond.

Highlights

Aug 7 · linkedin

Last Wednesday marked the end of my last quarter with Crossbeam.

This was my third opportunity to lead global expansion for a US-based scale-up and take it from 0 to 1 in EMEA.

And what a ride it’s been!

I joined Crossbeam to establish our presence in Europe and validate the legitimacy of our work here. We've had a phenomenal run that paved the way for a major strategic transaction (Reveal + Crossbeam = 🚀), solidifying our global footprint 🌍

This journey has been both fun and rewarding, but anyone who's been on it knows just how challenging it can be. To make it extra special, we achieved this in the midst of a global SaaS meltdown.

There are too many people to thank, so apologies if I miss anyone:

🙏 A big thank you to Bob Moore (and Jess Waldeck) for bringing me on board. Huge shoutout to Bob for being an incredible CEO, striking the perfect balance between a strong strategic vision and openness to constructive input from his executive team!

🤝 Alex Poulos, for being an outstanding CMO and the perfect partner in establishing #ELG as a category. Thank you, Sean Blanda, Amanda Groves, Brandyn Raymond Hampton and the rest of the CB Marketing team 🙌 This his has been truly epic!

All the Beamers (old and new 😉), especially the EMEA landing team—Megan Gubler 🇺🇦 and Rhys Brown. It's been an absolute blast working with you all 💥

To all our customers, thank you for trusting us and making this journey so enjoyable. I’ve learned a lot and feel fortunate to call many of you friends 😊

While my day-to-day responsibilities running Crossbeam's EMEA business are coming to an end, I will stay closely involved in the Ecosystem-Led Growth Alliance, so keep an eye on this space 👀

With that, it's time to head to warmer climates and top up on some much-needed vitamin D 🏖️

See you all back in September!

Jul 31 · linkedin

🔮 "They call me Mystic Mac, because I predict these things." — Conor McGregor

More than 18 months ago, in early December 2022, I recorded the video below.

It was a chaotic time for the SaaS GTM world:

  • Sales teams struggling to hit quotas 💰
  • Revenue leaders constantly revising forecasts 📉
  • Mass layoffs across the board 😔
  • Uncertainty was the only certainty 🤷🏻‍♂️

In the video, I broke down my take on the situation:

  • What was happening
  • WHY it was happening
  • What was coming next (in Part 2)

Looking back, how accurate was my crystal ball? 🤔

Did I nail the predictions, or miss the mark?

Let me know your thoughts! 👇

#saas #gtm #startups #sales

Dimitar Stanimiroff
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Location

London, England, United Kingdom