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Dino Delic
Insights for Marketing and Communications Leaders
Dino Delic is a seasoned professional in the field of marketing and analytics, currently serving as the Enterprise Area Director at Meltwater, a global leader in media intelligence. He has been with Meltwater since 2009, progressing through various roles, including Director of Insights and Analytics from April 2017 to January 2023. In his current position, he focuses on aiding enterprise clients across multiple industries such as technology, health, finance, and media by leveraging data to enhance decision-making processes.12
Professional Background
- Experience at Meltwater:
- Enterprise Area Director (January 2023 - Present): Leads efforts to support enterprise customers in utilizing Meltwater's data for marketing and communications strategies.
- Director of Insights and Analytics (April 2017 - January 2023): Developed analytics strategies for Fortune 500 companies, helping them make informed decisions based on comprehensive datasets.
- Held various other positions within the company, including Managing Director and Senior Client Strategy Director, across locations such as New York, Chicago, and Melbourne.12
Education
Dino holds a Bachelor’s degree in Business with a focus on Marketing, Entrepreneurship, and Human Resources Management from Swinburne University of Technology, completed between 2004 and 2007.1
Skills and Contributions
Dino is passionate about transforming how organizations perceive media and public relations through data-driven insights. He emphasizes the importance of integrating external data to inform marketing strategies and improve overall business performance. His work aims to shift companies towards becoming more data-driven organizations.12
Personal Interests
Outside of his professional life, Dino enjoys outdoor activities such as mountain biking and soccer. He is also an avid reader, often juggling multiple books at once. His commitment extends beyond work to volunteering in youth sports.1
Dino Delic's extensive experience and leadership in analytics make him a key figure in helping businesses navigate the complexities of data in today's digital landscape.
Highlights
Are you leaving money on the table?
Inside the latest episode of #ExpertExchange, I had an insightful chat with Marisa Lather, Director of Marketing Communications at Bridge Partners.
Marisa's wisdom is a goldmine for anyone looking to supercharge their marketing and communication skills. Here’s a sneak peek of what you’ll learn:
🎯 Aligning Sales and Marketing: Strategies to ensure both teams work together seamlessly. 🗺️ Customer Journey Mapping: Understanding the importance of mapping the customer journey. 📊 Data-Driven Marketing: Leveraging data for more effective marketing strategies. 🌟 Building a Personal Brand: The power and impact of a strong personal brand. 📈 Demonstrating Value: How communicators and marketers can prove their worth and drive company growth.
💡 "The foundation of marketing is reaching the right person at the right time on the right channel with the right message. If you can do that, you will affect change." - Marisa Lather
#Meltwater #ExpertExchange #Marketing #Communications #DataDriven #SalesMarketingAlignment #PersonalBranding
What CEOs actually care about when it comes to earned media metrics.....
"What metrics should we be paying attention to?" This question, posed to me by a PR leader at a global tech company a couple of weeks ago, is one I encounter almost weekly.
My answer is always direct: "What metrics does your CEO care about?"
Often, I hear, "Oh, our CEO doesn't really pay attention to PR."
Isn't that revealing?
How do you make anybody care about you? By showing that you care about what matters to them. (best read in a Chris Voss voice)
If you want your CEO to value PR, show how it supports the business. Begin by aligning your PR objectives with the company’s goals. Incorporate business metrics in your reports and demonstrate your contributions to the company’s success.
Things CEOs Care About: ✅ Revenue Growth ✅ Profitability ✅ Shareholder Value ✅ Innovation ✅ Sustainability and CSR ✅ Digital Transformation ✅ Customer Satisfaction and Loyalty ✅ Employee Engagement and Talent Development ✅ Market Expansion ✅ Risk Management
Things CEOs Don't Care About: 🙅🏻♂️Ad value (often a fallback when other metrics lack clarity) 🙅🏻♀️ Superficial metrics without business relevance 🙅🏻♂️ Vague qualitative data without quantitative support 🙅🏻♀️ Quantitative data that is overly technical without a clear narrative
To gain the attention and respect of your CEO, speak the language of business and ensure your PR metrics are impactful.
Immediate Actions to Align with Your CEO:
1️⃣ GET THE RIGHT INPUTS: Review the "Things CEOs Care About" list. Secure positive media placements on any relevant topics where your company excels. Start conversations with those departments to co-create stories showcasing their successes.
2️⃣ REPORT ON THE RIGHT OUTPUTS: Quantitatively link your work to items on that list. Collaborate with relevant departments to support each other’s objectives.
3️⃣ GET THE RIGHT DIRECTION: Pose this crucial question to your CEO: "Out of curiosity, what do you expect to see in the numbers as a result of us generating sustained good PR?" The answer might surprise you, and will definitely empower you.
#earnedmedia #publicrelations #prmeasurement #commsmetrics
