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Dino Villegas

Associate Professor of Practice at Texas Tech University

Dino Villegas is currently the Associate Dean for Undergraduate Programs and a Professor of Practice in Marketing at the Rawls College of Business, Texas Tech University.12 He holds a Ph.D. in Management from Universitat de Lleida, an MA in Communication from Universidad Diego Portales, and a degree in Social Communication, Business Management and Marketing from Universidad Mayor.12

Dr. Villegas is leading efforts to transform the business core curriculum at Texas Tech, focusing on equipping students with essential skills for an AI-driven world, including business acumen, human-centric approaches, data-driven decision-making, and technological proficiency.2 He is also spearheading the launch of a new online business undergraduate program set to begin in Fall 2024.2

His research interests include digital and social media marketing, Hispanic marketing, and qualitative marketing research.1 Dr. Villegas has been published in academic journals such as the Journal of Marketing Management and the Journal of Product and Brand Management.1 He is also the author of a textbook on Integrated Marketing Communications.1

Before joining academia, Villegas had over 15 years of experience as a consultant in various industries.1 He has received recognition for his work, including the President's Excellence in Teaching Award from Texas Tech University in 2022.23

At Texas Tech, Dr. Villegas has taught courses in marketing, digital marketing, marketing analytics, and international marketing, among others.13 He also serves as the faculty advisor for the Tech Marketing Association (TMA).13

Highlights

Jul 30 · x.com
Dino Villegas (@dinovillegas) / X
Mar 31 · dinovillegas.com
Dino Villegas / Skills for the future of Business
Jun 2 · depts.ttu.edu
Area of Marketing & Supply Chain Management Directory | Faculty

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Dino Villegas
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Location

Lubbock, Texas