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Diogo Felippelli
Digital Media & Cross-Channel Marketing - Go-to-Market Strategy - Brand and Content Development - Growth Strategy
Professional Background
Diogo Felippelli is a seasoned marketing, digital media, and brand strategy professional with over a decade of expertise in crafting innovative multi-platform marketing campaigns. His work has prominently featured some of the most recognizable entertainment brands and Fortune 500 companies, including DreamWorksTV, FXX, and Legendary, as well as tech giants like Google Play and Electronic Arts. Diogo's robust experience reflects his remarkable capability to formulate and execute integrated marketing strategies that enhance brand awareness and drive customer engagement.
Throughout his career, Diogo has demonstrated a keen ability to lead results-oriented campaigns from concept to execution. His work spans a myriad of sectors, including entertainment, consumer products, women's lifestyle, and gaming, showcasing his versatility and adaptability in various market segments. He possesses a remarkable skill set that includes go-to-market strategies, media buying across traditional and digital platforms, and integrated marketing initiatives that align seamlessly with brand objectives.
As a creative visionary, Diogo excels in developing 360 marketing strategies for digital and linear series releases, OTT channel launches, SaaS endeavors, and customer acquisition campaigns. His multi-faceted expertise encompasses everything from social media strategies to influencer marketing, content marketing, and event promotions. This diverse background positions him as a valuable asset to any organization aiming to elevate its brand presence and engage its audience effectively.
Education and Achievements
Diogo's educational foundation is equally impressive and contributes significantly to his success in the marketing domain. He has pursued higher education with a focus on marketing management, completing an MBA at Escola Superior de Propaganda e Marketing. His academic journey also includes a Bachelor of Arts in Communications with a specialization in Media and Advertisement from the esteemed Faculdades Integradas Helio Alonso. To further enhance his expertise in the ever-evolving digital landscape, he completed a Masters Certificate Program in Internet Marketing at the University of San Francisco.
In addition to his extensive formal education, Diogo has been actively involved in various organizations, showcasing his knowledge and leadership skills throughout his career. Notably, he served as the Chief Marketing Officer and Head of Marketing at Tagger, where he contributed to innovative marketing strategies that propelled the brand forward. Previously, he held the position of Head of Marketing at DreamWorksTV's Digital Studios under NBCUniversal Media, LLC and at Awesomeness, where his efforts significantly increased brand visibility and audience engagement.
Key Skills and Expertise
Diogo's technical proficiency and interpersonal skills are equally notable. He possesses a strong command of the following:
- Marketing Strategy
- Digital Media Expertise
- Creative Direction
- Integrated Marketing Initiatives
- Influencer Marketing
- Social Media Strategy
- Project Management and Team Leadership
With fluency in English, Portuguese, and Spanish, Diogo's linguistic capabilities enable him to connect with diverse audiences and stakeholders, fostering relationships that transcend cultural boundaries. His comprehensive understanding of SEO/SEM and graphic design further augments his ability to produce compelling marketing content that resonates with target audiences.
Achievements
Throughout his illustrious career, Diogo Felippelli has garnered a reputation for excellence and innovation in marketing. His unique blend of strategic insight and creative prowess has led to the successful launch of numerous campaigns and products in collaboration with high-profile brands. As a former contributor at the Forbes Communications Council, he has shared his expertise with a wider audience, providing valuable insights into the evolving marketing landscape.
Under Diogo's leadership, various campaigns across his previous roles have achieved impressive results, driving revenue and enhancing customer engagement. His strategic approach to media buying and focused customer acquisition strategies demonstrate his commitment to delivering measurable outcomes for every project. Furthermore, his tenure as a co-founder and designer at JOOGII reflects his entrepreneurial spirit and unwavering dedication to brand innovation and creative excellence.
Diogo's extensive role in event coordination, marketing communications, and project management are notable components of his career. He has worked in diverse capacities—from being a marketing specialist at Multiquip Inc. to playing crucial roles in project-based marketing positions at other esteemed organizations, including Liveset and Anexar Productions. Each of these experiences has contributed significantly to his comprehensive understanding of the marketing field's intricacies.
Through his involvement in both corporate marketing and entrepreneurial ventures, Diogo has honed his skills in leveraging digital media for impactful brand strategies. His adeptness at navigating complex marketing landscapes demonstrates his ability to remain at the forefront of industry trends, making him a significant player in the marketing ecosystem.
tags':['Marketing Expert','Digital Media Professional','Brand Strategy Specialist','Marketing Campaign Producer','Integrated Marketing Initiatives','Social Media Expert','Creative Marketing Director','Fluent in English','Fluent in Portuguese','Fluent in Spanish','Customer Engagement Strategies','Entertainment Marketing','Gaming Marketing Specialist'],
