Suggestions
Dirk Herbert
Chief Strategy Officer - Dentsu Americas
Dirk Herbert is a seasoned marketing executive currently serving as the Chief Strategy Officer - Americas at dentsu international, a position he has held since August 2018.12 With over 25 years of experience in the marketing industry, Dirk has established himself as a strategic leader with a proven track record of driving business initiatives for clients.3
Career Highlights
Current Role:: As Chief Strategy Officer for dentsu Americas, Dirk's focus is on realizing dentsu's mission of "championing meaningful progress." He works on evolving and orchestrating the network's strategic capabilities to help clients and agencies thrive in a digital-centric world.2
Previous Positions::
- EVP, Global Head of Digital Strategy & Planning at iCrossing (2015-2018)
- Head of Strategy & Planning at FCB West (2011-2015)
- EVP, Chief Strategy Officer at Hill Holliday (2010-2011)
- SVP, Marketing Strategy at McCann Erickson (2006-2009)
- SVP - Marketing Strategy at Ogilvy & Mather (2003-2006)1
Client-Side Experience:: Dirk has also held leadership positions on the client side, including:
- Manager, Global Marketing Strategy at Apple (1994-1996)
- Director, Marketing Strategy & Planning at Walt Disney Internet Group (1998-2001)1
Expertise and Approach
Dirk is known for his ability to:
- Drive strategic business initiatives for clients, from digital transformation efforts to innovative marketing and media programs
- Turn data-fueled, insights-driven strategy into a competitive advantage
- Lead global marketing strategy departments across various industry-leading organizations3
In his current role, Dirk emphasizes the importance of brands mattering to people rather than just marketing at consumers. He advocates for responsible use of data, transparency in data policies, and leveraging digital marketing for positive change.3
Education
- Bachelor's Degree in Marketing & Psychology from the University of Nebraska-Lincoln
- MBA in Quantitative Analysis from California State University1
Dirk Herbert's LinkedIn username is dirk-herbert-94aa78, as mentioned in the query.
Highlights
In case you’d missed the memo on #GamingGoingMainstream. Love this ad playing off one of my all time favorite video games! #GoWFTW #NoShameInMyVideoGame
What do 30,000 global consumers and 20 future-forward experts tell us about the next decade? Yesterday we launched dentsu's Consumer Vision 2035, a provocative look 10 years into the future. The new global report explores the future of technology, culture, consumers, and brands - and is a must-read for marketers wanting to prepare and differentiate in an AI-filtered and culturally-reshaped reality that is just around the corner. Huge thanks and congratulations to the teams who both contributed to the report and its successful global launch. Special shout-out to Jack B. for his tireless dedication to CV 2035. #OneDentsu #InnovatingToImpact
Check it out here:
