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Dirk Hoerter

Senior leader with extensive digital marketing experience

Dirk Hoerter is a seasoned professional in digital marketing, currently serving as the Director of Digital Marketing at Abbott. He has been with Abbott since September 2010, where he directs the implementation of the company's global digital marketing strategy and identifies strategic opportunities to enhance enterprise capabilities. His achievements at Abbott include leading the global rollout of corporate websites across 38 markets and 24 languages, developing SEO best practices, and creating a content marketing hub that received significant traffic. He also led the development of a fully transparent programmatic media model and a data management platform to improve media targeting and efficiency.12

Before joining Abbott, Dirk worked at Kimberly-Clark Corporation in various roles, including Global Digital Manager and Relationship Marketing Manager. At Kimberly-Clark, he was responsible for maximizing marketing technology investments, developing social media standards, and implementing digital marketing learning sessions.1 Dirk is based in the Greater Chicago Area.12

Highlights

Jan 24 · linkedin

There is a lot of buzz around GLP-1 medications and their ability to promote weight loss. Learn how people who use our FreeStyle Libre continuous glucose monitoring technology are seeing an improvement in their glucose levels when paired with GLP-1 therapy. #AbbottProud

Jan 17 · linkedin

WIRED recently featured our new mixed reality innovation that aims to add a fun dimension to giving blood. #AbbottProud that we’re offering an immersive experience that can help attract more donors.

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Dirk Hoerter
Dirk Hoerter, photo 1
Dirk Hoerter, photo 2
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Experience

Director Digital Marketing at Abbott
Global Digital Manager at Kimberly Clark Corporation

Education

Bachelor of Science in Computer Information Systems from University of Wisconsin-Stevens Point, 1986 - 1990

Location

Greater Chicago Area