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Disha Sharma

ISB PGP Co'25 | LSR

Disha Sharma is a talented journalist with a diverse background in media and journalism. She has worked with reputable organizations such as The Economic Times, VCCircle, Hindustan Times, and LinkedIn. Disha holds a Master of Business Administration degree from the Indian School of Business and has also pursued studies at Lady Shri Ram College For Women, GrowthX®, and the Asian College of Journalism. She completed her Class 12 education in Science and Humanities at St. Anthony's Senior Secondary School in Delhi.

During her professional journey, Disha has held various roles including Lead at Blume Ventures, News Editor at LinkedIn, Senior Correspondent at News Corp VCCircle, Correspondent at News Corp VCCircle, Trainee Journalist at Hindustan Times, and Editorial Intern at Roli Books. She has also interned at HT Media Ltd and volunteered at Four Steps India. Disha's ability to navigate the intricate world of journalism showcases her adaptability and storytelling skills.

Highlights

Mar 5 · linkedin

Just went through the insightful Indus Valley Report released by Blume Ventures, and one aspect that really piqued my interest was the graphic highlighting the rise of astrology startups offering microtransaction-based services catering to Indian users.

I wonder which age groups are primarily driving this surge in demand for astrological services.

While we know Gen Z has a strong inclination towards astrology and cosmic-themed apps like The Pattern and Co–Star, where most of the traffic is coming from sub-35 age group, it'll be interesting to see if India follows the trend with GenZ/younger millennials driving demand.

Still amazed by the work put in by Sajith Pai, Nachammai Savithiri R, and the team 👏

Full report here: https://lnkd.in/gy2X7ztk

Aug 7 · linkedin

At Blume Ventures, our newsletter has been our longest-running content property. Our monthly newsletter, "In Full Bloom", was restarted after a short hiatus in April 2022, and met with a lot of success (more on this later), but I am looking at better ways to distribute our content.   With our newsletters, we have tried ways in which we could grow our reader base and improve distribution with every issue. I list some of them here:   1/ Fewer links and even fewer words. Our newsletters would run into 2K+ words, bringing it down to 1200-1500.   2/ Rejigged a few sections. My personal favourites are "Look Back in Bangers" (an ode to John Osborne), where we resurface stories from the past. We publish a lot, but much of it gets buried in the news cycle. This was our way of making sure the right content got the spotlight at the right time.   3/ There are only so many words you can cut - so we split the newsletter into two. "In Full Blume" was now solely focused on updates from within Blume, while the new offshoot, "Blume Beacon", focused exclusively on our long-reads.    4/ Moved to a new platform. MailChimp is excellent, but it quickly became a strain on both time and money for a small team like ours. SubStack was more manageable (for us and potential subscribers) and allowed us to cross-promote. But the real game-changer was publishing on LinkedIn. On MailChimp, our audience was limited to some 2500+ email IDs. Our edition on LinkedIn reaches a whopping 23K people every month!

...and many such changes. This is a tiny snapshot of my conversations with people who's also been meaning to start company newsletters.

PS. Our open rates are a cool ~42% across both MailChimp and SubStack.

And we now get thrice as many new subscribers every month as compared to how it was last year.    We're yet to completely crack it, and distribution needs to be much more intelligent than this.

Nisha Ramchandani (who is building Humanise for Plum) and I have been discussing how to get our content beyond the closed chambers of LinkedIn and Twitter and reach more people. We are creating a community of people working in content who'd like to come together and share their learnings.   Talk to us if you're someone working in content and figuring out ways to scale.

Sajith Pai Rohit Kaul Ria Shroff Desai Siddusai Karri Karthik B. Reddy Ayush Pranav Anushka Kotwani

Link to subscribe to our newsletters 👇 Beacon: https://shorturl.at/AEOW2 IFB: https://shorturl.at/bdjxy

Disha Sharma
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Location

South Delhi, Delhi, India