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Divya Saraf
Commercials, GTM and Partnerships @ Shippit - Ex - Zilingo - Reforge '22
Divya Saraf is the Head of Go-to-Market for Southeast Asia at Shippit, a shipping software company.12 She is based in Singapore and oversees Shippit's marketing initiatives in Singapore and Malaysia.1 Her responsibilities include content creation, website management, ad creatives, lead generation, branding, and PR.1
Divya's career path has been diverse:
- She studied computer science and engineering in India.1
- Her first full-time role was as an investment bank analyst.1
- She pursued an MBA at the Indian School of Business, where she took an additional course in marketing.1
- After her MBA, she worked as a product marketer and strategist at MoneyControl, a major Indian financial media site.1
- She gained experience in various marketing roles, developing skills in growth hacking, B2B and B2C marketing, and go-to-market strategies for tech products.1
At Shippit, Divya has been instrumental in adapting the company's marketing strategies for the Southeast Asian market. She emphasizes the importance of:
- Tailoring approaches to each specific market rather than replicating strategies from other regions.1
- Balancing paid and organic marketing channels.1
- Focusing on customer education and understanding in new markets.1
- Utilizing bite-sized video content, which she finds particularly effective in Singapore and Malaysia.1
Divya's LinkedIn profile shows that she has been actively involved in Shippit's partnerships, such as with Shopify.3 Her approach to marketing emphasizes understanding customer personas, pain points, and motivations to effectively engage and acquire customers.1
Highlights
Last week we had a chance to be part of the Dotdigital Summit Roadshow in SG! It was a great way to meet all the partners and ecosystem and share a thought or two while diving deep into some latest customer experience trends.
I want to thank the team at Dotdigital and especially Matthew McClelland Jannat Dawra JieLing Esther S. for having us as one of your sponsors. The event was extremely well organized and showed the strength and support of everyone in the industry! Kudos to you!
#partnersummit #Shippitsea #seaecommerce #dotdigitalsummit
Had a wonderful time at the Shopify Partner Meet a couple of days ago, where I spoke about the Shippit <> Shopify integration and it’s numerous benefits to new partners alongside JieLing Esther S. from Dot Digital.
It was great meeting so many like-minded partners in the ecosystem, and I was surprised to learn how many of their clients face cross-border shipping issues in SEA. While we can't solve everything for our clients, we can always lean on our trusted partners to provide the right advice and services when needed.
Thank you, Calina Ow for the opportunity! building a strong ecosystem is the way to support multiple needs of growing brands in the region at scale.
#shippit #shopifypartners #ecosystempartnerships
