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Divyank Jain
Co-Founder: The Wise Idiot® | Hiring folks who love to make good things better through words, design, and everything else.
Divyank Jain is a prominent figure in the marketing and content creation industry, currently serving as the Fractional Chief Marketing Officer (CMO) at Mitt Arv since April 2024. In addition to his role at Mitt Arv, he is also the Co-Founder and Creative Head of The Wise Idiot, a content marketing agency based in Mumbai, India, where he has been instrumental in scaling content production for over 500 brands, achieving significant increases in brand visibility and traffic.1
Professional Background
- Current Roles:
- Fractional CMO at Mitt Arv (April 2024 - Present)
- Co-Founder and Creative Head at The Wise Idiot (2018 - Present)
- Previous Experience:
- Co-Founder at Amrutam Global LLP (since August 2017)
- Consultant roles across various startups, focusing on demand generation strategies and storytelling for B2B organizations.1
Achievements
Divyank Jain has a proven track record in content marketing, having led initiatives that resulted in:
- A 10-20x increase in brand impressions.
- A 200% increase in organic keyword rankings.
- A nearly 300% increase in website traffic for clients.1
His expertise extends to developing effective brand narratives and training teams to create scalable content strategies. He has also played a key role in helping companies raise over INR 40 million through strategic pitch presentations.1
Educational Background
Divyank Jain pursued his education at various institutions, including Commerce College at Rajasthan University, indicating a solid academic foundation that complements his professional endeavors.
Overall, Divyank Jain is recognized for his innovative approach to marketing and storytelling, making him a valuable asset in the fields of content creation and brand development.
Highlights
Shoutout to Tahseen, my selfless mentor who’s been guiding me through some truly bonkers challenges! 🌋
In one of our sessions, she gave me gold advice that I’m sharing today:
To succeed with your content online, you need absolute clarity on what problem you’re solving and who you’re solving it for. Sounds obvious, right? But that’s exactly where most of us slip up.
Recently, I posted what I learned from Jainism, but the engagement was lacklustre.
Why? It wasn’t solving anyone’s problem- it was just me sharing some personal gyaan.
Here’s the thing about digital content: it works when you’re offering something meaningful to people who are actively seeking solutions.
For example:
• Writing about how to start marketing for a zero-to-one startup will interest founders.
• Sharing how you can earn Rs 67,000 a month by writing and editing blogs will grab a freelancer’s attention.
• Explaining how we hire a CMM at The Wise Idiot could attract job seekers. (btw we are hiring CMMs, and how to apply is all on my profile)
You see, it’s about adding value + targeting the right audience = success.
And what is the reason for this shoutout to Tahseen? Besides being incredibly selfless, she has some top-notch connections. And here’s lesson #2 she shared: piggyback on those connections! It’s called “collaborative filtering.” Wisdom at its finest.
Cheers to learning and growing! ✨
Taking centre stage, the best minds are discussing the growth and innovation of our country's finance/fintech sectors. Witnessing the industry in all its glory is truly marvellous. I couldn’t be prouder of what I’m experiencing right now.
But I’m even more delighted to share what these events do for the often-overlooked backend businesses.
For some client work, I had to speak with printers in Mumbai who are currently working at full capacity due this event: Global Fintech Fest. They typically handle at least 6-7 such events every year in addition to their regular work. For them, #GFF24 and similar events are literally digital money-making machines.
The same goes for designers who work on stalls. They mentioned how, each year, things keep getting bigger—brands are asking for everything from setting up a café to creating rooftop chill zones to designing gameplay areas.
The exclusive furniture and branding give them great work satisfaction, not to mention the significant money spent on all of this. Brands go all-in for these events.
Caterers, vendors, nearby food places, hotels, and taxi/driver services also benefit immensely. The amount of work they get during these few days is like a bonus for the year. People from all over the country come, and they’re willing to pay for these necessary services. Time is of the essence, and no one wants to waste it.
I’m sharing this to offer a different perspective. What we see on the internet is glamorous—the front stage. A lot of us (myself included) aspire to be in the spotlight. There’s a major case of FOMO when we miss out on such events.
But the real winners are often those working on the less glamorous things in the background. It’s not the fancy world out there, but they get the work done and earn well from it. Remember that too.
You can choose the side that feels right for you. But keep in mind that both sides have their own benefits.
