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Divyanshu Shukla

Building a suite of SAAS products for SEO folks

Divyanshu Shukla is an entrepreneur based in Bengaluru, India, known for founding SEOBox, a platform designed to enhance search engine optimization strategies. He launched SEOBox in June 2023, and it gained notable attention by achieving a #3 ranking on Product Hunt shortly after its release.24

Before establishing SEOBox, Shukla was the founder of Linkly, a role he held since February 2022. He also has experience in growth and product management at StoryXpress from June 2020 to December 2021.13 His background reflects a strong focus on digital marketing and product development, positioning him as a significant player in the tech startup ecosystem.

Highlights

Jul 4 · linkedin

𝗬𝗼𝘂𝗿

  • Payment data is in Stripe or Paddle
  • User Authentication data is in Firebase or OAuth
  • Internal documentation is in Notion or Docs
  • User’s data is in MySQL or MongoDB
  • Your cached data is in Redis or DynamoDB
  • Email Data is in Mailchimp or SendGrid
  • E-commerce data is in Shopify or Uni-commerce

Most internet businesses use 5 or more sub-systems like these.

𝗧𝗲𝗮𝗺𝘀 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝘀𝗲 𝘀𝘂𝗯-𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗼

  • Solve customer queries
  • Analyze data to gain insights
  • Check test cases & QA product
  • Automate data transfers
  • Connect data from one sub-system to another

I believe that these ‘data silos’ will continue to exist in the future because Stripe is not going to save their data in your DB, nor will mail chimp, Redis caches store different kinds of data.

Folks in roles like Founders, CXOs, Data Analysts, Customer Support & QA interact with multiple sub-systems daily. They build queries, make charts, perform VLOOKUPs between sheets, conduct trend analysis, find anomalies, process refunds, debug user issues, or send coupon codes.

What if we could chat with multiple sub-systems at once?

Jul 3 · linkedin

Having good incoming links is great but sometimes you’ll notice some spammy sites in your backlink profile. Do they affect your SEO and PageRank negatively? The experience of webmasters throughout the years says yes.

You can approach this with:

  • Reach out to the site owner and ask them to stop linking to you.
  • If the above doesn’t work you can disavow, i.e. voluntarily remove links from your backlink profile.

All you need to know about disavowing:

  1. Google’s Disavow Links tool helps you keep track of and manage your inbound links but is to be used with utmost care.

  2. Google says you should only disavow links if:

  • Your site has a lot of spammy and low-quality links
  • The sheer number of links and the reputation of the domain have caused or will cause penalties to your site.
  1. Steps to Use the Disavow Links Tool
  • To disavow links, you need a Google Search Console account. Import a text file with the toxic links to Google's Disavow Links tool. You can input specific URLs or entire domains.
  • Create the list. Go to the Disavow Links Tool. Select a property and upload your list. Fix any errors and re-upload if needed.
  • To remove disavowals, select a property and click cancel disavowals. Ensure no high-quality backlinks are in the disavow list. Monitor your rankings and backlinks often. This helps ensure better site rankings.

There’s more to it so I’ll link the blog post in the comments!

Related Questions

What is the main focus of SEOBox?
How did Divyanshu Shukla's experience at Linkly influence his work at SEOBox?
What challenges did Divyanshu Shukla face while launching SEOBox?
How did SEOBox achieve the #3 rank on Product Hunt?
What is the future vision of Divyanshu Shukla for SEOBox?
Divyanshu Shukla
Divyanshu Shukla, photo 1
Divyanshu Shukla, photo 2
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Location

Bengaluru, Karnataka, India