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Dmitry Belianin
Chief Marketing Officer - Parimatch International
Dmitry Belianin is an experienced marketing strategist and leader in the sports betting industry with over 17 years of experience in marketing and gaming.1 He has held several high-level executive positions, including:
- Chief Commercial Officer at Growe (August 2023 - Present)
- Chief Marketing Officer at PMI (November 2019 - May 2022)
- Chief Marketing Officer at DAO.Casino (May 2018 - May 2019)
Professional Background
Belianin has an extensive career in the iGaming industry, working with notable companies like:
- Full Tilt Poker
- Parymatch International
- PokerArt
- Hilead
Education and Skills
He holds a Bachelor's degree in Software Development from Minsk State Higher Radioengineering College and has completed advanced marketing leadership programs at:
- CIM | The Chartered Institute of Marketing
- Oxford College of Marketing
- University of Illinois at Urbana-Champaign
Languages::
- Russian (native)
- Belarusian (native)
- English (full professional proficiency)
Belianin is known for his expertise in digital marketing, strategic marketing, and building global teams across various markets including Asia, Africa, and Latin America.13 He has been featured in podcasts discussing iGaming industry trends and has shared insights about his career journey through various LinkedIn posts.245
Highlights
How to spot a good market (and why most iGaming pros get it wrong)
Ever considered why some iGaming markets are insanely profitable while others suck?
Here's the secret: It's all about the data, but not the data you might think.
Most industry folks rely on regulatory reports, which is a big mistake.
These reports can be as reliable as a chocolate teapot in the Sahara.
So, what's the solution?
- First, mix it up. Don't put all your eggs in one basket.
Check multiple data points from trusted sources. Use Eilers and Krejcik, H2GC, and tools like Blask.
- Track the market's pulse by observing growth trends.
Is the market climbing steadily, stagnating, or heading for a downturn?
- Look at the competition. Who's getting a bigger share of the market, and why?
This can tell you a lot about where the market is heading.
- Seasonality is another important factor. Some markets make a lot more money during certain months.
Sometimes up to ten times more! Knowing when these peaks happen can be very helpful.
- Lastly, monitor affiliate deal dynamics. This can show you the market's health and potential profitability.
I explore this deeper in my essay "The M&GB Formula" - you can subscribe via my profile.
What's your go-to method for market analysis?
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