Suggestions
Dmytro Grama
Competitive Intelligence (Retail, Delivery, E-commerce) 🎯 | Product Strategy, CRM, Promo & Loyalty | xSimilarweb, xGuesty | Founder @ WEUKRAINE.COM - Donate to Ukraine 🇺🇦👕
Dmytro Grama is currently the Growth Lead for Global Strategic Accounts at Watchful Technologies, a company specializing in competitive intelligence platforms. His role involves developing strategies to enhance customer success and drive growth within the organization. Grama joined Watchful as part of their team dedicated to understanding and leveraging competitive product strategies, which is essential for businesses looking to gain insights into market trends and competitor activities.12
Before his current position, Grama had experience in managing customer success teams in SaaS companies, focusing on scaling operations and improving client engagement. His professional background suggests a strong emphasis on strategic planning and customer relationship management.4
Watchful Technologies, founded in 2018 and headquartered in Tel Aviv, Israel, provides tools that help organizations analyze competitors' product strategies, including insights into A/B testing and feature development.13
Highlights
Retail media pros - come see 👀
Owned and designed in-house retail media networks bring millions of dinero in new revenue to Uber, DoorDash, and Glovo’s of the world. Given that this is a relatively new niche in an in-app experience, I'm curious what retail media teams want to know about how 'others' DO IT?
It is hard to completely understand how the retail media network's complex algorithms work, taking into account factors like previous purchases, the time of day, local product popularity, and 1000s of other real-time variables.
But I think this intel might help:
🧪A /B Testing Insights: Monitor your competitors' ad placements systematically. What's working for them? Use these insights later to optimize your own campaigns without trial and error.
𖤉 UX/UI Evolution: Track changes in critical user journeys across competitor platforms. How are they enhancing the visibility and effectiveness of retail media? Adapt quickly to stay competitive.
🛍️ Partnership Landscape: Who's dominating the ad space on competitor sites? How often are they being depicted, and what products are offered to different segments/locations? Identifying key players and underserved niches can open up new opportunities for your brand.
By having the above, I think you can:
- Capitalize on underutilized retail partnerships and approach brands that aren't yet utilizing retail media.
- Discover prime ad placements before your competitors or take inspiration from them.
- Learn from others' successes (and failures) in real time and make changes on the go.
Help me shape another exciting use case for food/grocery delivery and retail apps. So, what else do you want to know?
#RetailMedia #CompetitiveIntelligence #DigitalAdvertising #eCommerce
🛒 Retail Competitive Intelligence Poll 🇪🇺
We're launching a new research project to analyze major European retailers' loyalty programs and marketing activities. Help us choose which companies to focus on!
Carrefour, Tesco, REWE Group, Aldi, Kaufland, Auchan Retail, METRO AG...any other?
Our team will create custom panels for the most voted retailers and conduct an in-depth analysis of their loyalty and marketing strategies.
📊 Comment below with other retailers (I'm only limited to 4 in the poll) and the specific countries you'd like us to include in our research.
I'll share the results right here on LinkedIn. Your input shapes our focus!
#RetailAnalysis #MarketResearch #EuropeanRetail
