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Paul do Forno
Partner / Managing Director @ Deloitte Digital | Commerce Leader | Leading Large Digital Transformations | B2B B2C e-commerce Leader
Paul do Forno is a prominent figure in the digital commerce industry with extensive experience and leadership roles. He currently serves as a Partner and Managing Director at Deloitte Digital, where he leads the Commerce Practice.2 With over 25 years of experience in the field, do Forno has established himself as an expert in digital transformations and e-commerce strategies.3
Career Highlights
Deloitte Digital:: As a Managing Director, do Forno focuses on leading large-scale digital transformations for both B2B and B2C e-commerce initiatives.4 His role involves guiding businesses through complex technological and strategic changes to enhance their online presence and commercial capabilities.
Industry Experience:: Paul's career in e-commerce spans more than three decades, giving him a unique perspective on the evolution of digital retail and commerce technologies.5 This extensive background allows him to provide valuable insights into both the historical context and future trends of the industry.
Expertise and Contributions
Do Forno is recognized for his thought leadership in the e-commerce space. He frequently participates in industry events and discussions, sharing his knowledge on topics such as:
- Digital transformation strategies
- B2B and B2C e-commerce leadership
- The evolution of online retail
- Non-profit sector digital initiatives6
Public Engagements
Paul do Forno actively engages with the professional community through various channels:
- He has been featured on podcasts like "Beyond The Shelf," where he discussed the early days of e-commerce and its progression.1
- Do Forno presents at conferences and events, offering insights on how organizations, including non-profits, can leverage digital technologies to improve outcomes.6
Through his role at Deloitte Digital and his various public engagements, Paul do Forno continues to shape the landscape of digital commerce and help organizations navigate the complexities of the online business world.
Highlights
TikTok is talking to brands like it’s a grocer now
🛒 TikTok is adopting a “grocer” approach with brands, offering shelf-like placements for products within its app and expanding its in-app shopping features. 🚀 Brands are shifting their strategies to treat TikTok as a distribution channel, showcasing products as if they were on display in a physical store. 📱 TikTok Shop’s focus on direct integration and merchandising is changing how marketers view discovery, conversion, and consumer engagement on the platform. 🤝 The platform is prioritizing curation, relationships, and retail models, aiming to streamline consumer pathways from content to purchase. 💡 This retail-centric shift signals a new era in social commerce, where platforms could increasingly resemble digital storefronts, directly impacting shopper behavior and brand strategy. via @Digiday #TikTokShop #SocialCommerce #RetailInnovation #MarketingTrends #Ecommerce #BrandStrategy https://t.co/Mj4l2y8nk1

🛒 OpenAI unveils a new feature: Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol allowing users to search for, compare, and purchase items seamlessly within the ChatGPT environment. 🤖 This breakthrough brings conversational commerce front and center, streamlining the shopping experience from product discovery to checkout—all powered by AI. 🚀 For businesses, it unlocks opportunities for personalized engagement, direct sales, and real-time customer support, setting a new standard for interactive retail. 💡 As AI transforms consumer interactions, embedding purchasing capabilities in chat experiences could redefine convenience, trust, and digital channel strategy across industries.
#OpenAI #ChatGPT #ConversationalCommerce #AIEcommerce #DigitalInnovation #ShoppingExperience https://t.co/niEeLL01CK

