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Domagoj Borsic

Founder&CEO at Besplay Adria LLC - REDAI app

Domagoj Boršić is the Founder and CEO of the REDai app, an innovative application designed to assist sales representatives in merchandising fast-moving consumer goods through artificial intelligence. The app enables users to analyze retail shelves quickly by photographing them, allowing AI to classify and deliver results based on predefined KPIs.13

Background and Experience

Boršić is based in Zagreb, Croatia, and has a background in management consulting and sales, which he leverages in his role at REDai. Prior to founding REDai, he held positions at companies like M2PAY and Metronet, contributing to his expertise in technology and business management.23

REDai App

The REDai app was developed under Besplay Adria, a company co-owned by Boršić, which focuses on providing digital solutions for retail analysis. The app has been recognized as a "must-have" tool for leading companies in the fast-moving consumer goods sector, streamlining the process of shelf analysis and enhancing productivity for sales teams.14

Vision

Boršić's vision for REDai includes expanding its capabilities beyond the retail sector into other industrial niches, continually improving its technological offerings to meet evolving market demands.1

Highlights

Oct 9 · croatiaweek.com
Serengeti, one of the biggest software development companies in ...
Serengeti, one of the biggest software development companies in ...

Related Questions

What inspired Domagoj Borsic to create the RedAI app?
How does RedAI compare to other retail analytics tools?
What are Domagoj Borsic's previous roles at M2PAY and Metronet?
How has the partnership with Serengeti impacted RedAI's growth?
What are the future plans for RedAI's development?
Domagoj Borsic
Domagoj Borsic, photo 1
Domagoj Borsic, photo 2
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Location

Zagreb, Zagreb, Croatia