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Dominic Hayes
Director at River Media Partners
Professional Background
Dominic Hayes has carved a notable trajectory in the realms of media and sports marketing, with over two decades of diverse experience contributing to his extensive professional background. As the current Director at River Media Partners, he brings a wealth of knowledge and leadership that is pivotal in navigating the complexities of media partnerships and strategic initiatives within the ever-evolving landscape of the entertainment industry. His dynamic approach and in-depth understanding of both content creation and commercial viability enable him to foster valuable relationships that drive growth and innovation in the sector.
Before assuming his role at River Media Partners, Dominic made significant contributions as the Commercial Director at Premiership Rugby. Here, he was instrumental in enhancing the commercial strategy and maximizing revenue opportunities, thereby elevating the profile of rugby in the United Kingdom and beyond. His innovative thinking and ability to negotiate high-value deals underscored his reputation as a key player in the sports industry.
Dominic's extensive experience with global brands is further exemplified during his tenure as Senior Vice President & Managing Director, International at World Wrestling Entertainment (WWE). In this position, he oversaw international marketing strategies and operations, successfully expanding WWE's footprint in key global markets. His strategic prowess contributed to WWE's transformation into a worldwide phenomenon, reaching audiences across various platforms and demographics.
Prior to his successes in WWE, Dominic honed his skills in international marketing while working with RDA TV as Manager of International Marketing and as the International Marketing Manager at The Football Association. His keen insights into market trends and audience engagement strategies led to impactful marketing campaigns that significantly enhanced brand visibility and audience reach.
Dominic’s early career included a role at Procter & Gamble, where he developed foundational marketing skills that would serve him well throughout his career. His exposure to consumer behavior, brand management, and strategic marketing at such a renowned company has provided him with an advantageous perspective in his subsequent roles.
Education and Achievements
Dominic's educational background is a testament to his analytical prowess and commitment to understanding complex societal systems. He studied for a Bachelor of Arts in Joint Honours, focusing on Philosophy and Politics at the prestigious Durham University. This academic journey not only equipped him with critical thinking abilities but also a solid understanding of political contexts, which are invaluable in the marketing and media industries. The rigorous curriculum at Durham, combined with his passion for these disciplines, has shaped him into a thoughtful leader who values ethics and social responsibility in business practices.
In his formative years, Dominic attended King Edward VI School in Southampton, where he laid the groundwork for his educational achievements. The institution is known for fostering intellectual curiosity and a commitment to excellence, traits that are evident in Dominic's professional journey.
Achievements
Throughout his career, Dominic has received accolades reflecting his significant impact in the fields of marketing and media strategy. His ability to bridge the gap between commercial interests and audience engagement has allowed him to consistently exceed performance targets and contribute to the success of the organizations he has been part of.
His leadership at Premiership Rugby was particularly noteworthy during a time when the sport sought to modernize its brand and reach younger audiences, demonstrating his adaptability and forward-thinking approach. At WWE, his influence is recognized not only through enhanced brand presence but also through a revitalized international fanbase that continues to expand.
In addition to his professional milestones, Dominic is known for his mentorship and dedication to supporting emerging talent in the media and marketing sectors, emphasizing the importance of nurturing the next generation of leaders.
Dominic Hayes is a vision-driven professional whose commitment to excellence has undeniably influenced multiple sectors. His multifaceted background in philosophy, politics, and extensive industry experience positions him as a thought leader and innovator in media partnerships and sports marketing.
Highlights
A year to go until the big kick off of RWC 2025 - and fantastic to have worked with the team to get this done - giving the tournament the massive exposure it deserves across linear TV, digital and radio. Game-changing…literally!
Thank you Lynsey Mulvihill Dominic Young Rob Horton Richard Armstrong Brendan Knox-Peebles
Amazing that today sees the start of the 4th year of the UK Pro League! Back in 2020 (with major help from Caroline Lacy, Jamie Delgado, Andrew Rogers, Sultan Gangji and Richard Joyner) River Media invented a tennis tournament to help the British players return to competition after lockdown....little did we realise that it would become a cornerstone of the British Professional Tennis scene. With a mission to support players that sit outside the established NGB funding routes and to enable all players to compete and earn in the UK, we have been able to provide matchplay experience, prize money and opportunity for British players to come together to compete regularly…these are exactly the ingredients that the Brits needed to drive an incredible surge in performances and world rankings! We have been backed by StatsPerform all the way, and have also had great support from BT Sport, Tennis Channel, Highland Spring, Halo, Dunlop, All Things Tennis and a few others on the way, and have also had support from the LTA. We’ve had Raducanu, Edmund, Broady, Kartal and Matusevich as Champions, and have provided a platform for many others to launch themselves onto the circuit or to rebuild careers affected by injury or dips in performance. We are always looking for partners with a passion for the sport to "come on the journey" and help to sustain this for British players for years to come... What better way to illustrate all of this than an infographic!
