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Dominic Parero

Strategic Marketing Leader at UCLA Health

Dominic Parero is a seasoned marketing executive currently serving as the Vice President and Chief Marketing & Communications Officer at UCI Health, a position he announced in December 2024.24 Previously, he was the Chief of Marketing at UCLA Health, where he played a pivotal role in transforming the organization's branding and marketing strategies. During his tenure, he introduced "people marketing," a strategy that emphasized authentic storytelling and employee-centric branding to enhance market differentiation and employee engagement.35

Before his time at UCLA Health, Parero held the position of Executive Director of Strategic Marketing for the health system and directed marketing communications for Stanford Health Care. He began his career in film marketing, showcasing a diverse professional background that blends creativity with strategic business acumen.16

Highlights

Sep 20 · symphonytalent.com
UCLA Health Drives Employer Branding Success with a People ...
Meet the chief marketing officers of US News' top 22 hospitals
Dec 16 · adweek.com
How UCLA Health Used Digital Audio to Generate Thousands of ...

Related Questions

What are Dominic Parero's main responsibilities at UCLA Health?
How did Dominic Parero transition from film marketing to healthcare marketing?
What impact has Dominic Parero had on UCLA Health's marketing strategy?
What was Dominic Parero's role at Stanford Health Care before joining UCLA Health?
How does Dominic Parero's background in film marketing influence his approach in healthcare?
Dominic Parero
Dominic Parero, photo 1
Dominic Parero, photo 2
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Location

Los Angeles, California