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Don Elford

Director Global Partnerships at ASM Global (Asia Pacific, India & Middle East)

Don Elford is the Director of Global Partnerships at ASM Global, responsible for selling and managing commercial opportunities across a network of venues in the Asia Pacific region.12 He has been in this role since 2020, following a long and diverse career in the entertainment and sports industries.1

Career Highlights

  • Current Role: Director of Global Partnerships at ASM Global (since 2020)12
  • Previous Positions:
    • Manager, Global Partnerships at ASM Global (2019-2020)2
    • Group Marketing Manager and Global Partnerships Executive at AEG (2012-2019)2
    • Director of Marketing for Sydney Kings basketball team (2016-2019)2
    • Commercial Manager at Acer Arena (2011-2012)2
    • Business Development Manager at Sydney SuperDome/Acer Arena (2001-2011)2
    • General Manager A.C.T/ National Venues & Events Manager at Ticketek (1989-2000)2

Expertise

Don Elford has over 30 years of experience in the industry, specializing in:

  • Naming rights
  • Commercial management
  • Business development
  • Event promotion
  • Marketing strategies
  • Contract negotiation
  • Strategic partnerships2

Current Responsibilities

At ASM Global, Don plays a pivotal role in:

  1. Shaping the commercial landscape for venues across Australia, including arenas, stadiums, and convention centers
  2. Driving revenue growth and enhancing value propositions for these venues
  3. Securing sponsorship deals and building long-term relationships with partners
  4. Spearheading projects to elevate the ASM Global brand in the Asia Pacific region
  5. Aligning sponsor interests with unique venue offerings2

Don Elford's extensive experience and strategic approach to partnership development have made him a key player in the venue management and commercial partnerships sector in the Asia Pacific region.2

Highlights

Nov 22 · contactout.com
Don Elford Email & Phone Number | Official ASM Global - ContactOut
Nov 12 · theorg.com
Don Elford - Director Global Partnerships at ASM Global | The Org
Don Elford - Director Global Partnerships at ASM Global | The Org
Jan 22 · iza.co
Don Elford - Director Global Partnerships at Official Asm Global - Wiza
ASM Global Strikes 'Landmark' Partnership With Asahi
ASM Global Strikes 'Landmark' Partnership With Asahi
Asahi inks venue deal with ASM Global - Food & Drink Business
Asahi inks venue deal with ASM Global - Food & Drink Business
Oct 26 · shows.acast.com
Don Elford - The Never Ending 80s - Acast
Don Elford - The Never Ending 80s - Acast

Related Questions

What are Don Elford's key achievements at ASM Global?
How has Don Elford's career evolved over the years?
What specific projects is Don Elford currently working on?
How does Don Elford approach partnership development?
What makes Don Elford a thought leader in venue management?
Don Elford
Don Elford, photo 1
Don Elford, photo 2
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Location

Sydney, New South Wales, Australia