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Don McLean

Director, Gaming Agency Services @ dentsu

Don McLean is an experienced advertising professional specializing in audience work, campaign strategy, media planning, and media activation. He has a track record of collaborating with internal and external stakeholders to create comprehensive, integrated campaigns.

Don's expertise includes audience analysis, developing integrated campaign strategies that utilize various consumer touchpoints, crafting digital and traditional media plans, running digital direct and programmatic campaigns, optimizing digital performance, offering client recommendations, tracking competitive trends through research, and working with first-party data in DMPs for monetization.

Don McLean has managed accounts for major companies like Anheuser-Busch InBev (Corona), Sonos, Polestar, Bayer Animal Health, The Clorox Company, The Hartford, Showtime, and more. His responsibilities have spanned global and US strategies, as well as digital and integrated media planning across a diverse range of industries.

Don studied Communication at Rutgers University, Marketing Training, Digital Marketing & Business Strategy at Circus Street, Digital Marketing at General Assembly, and completed coursework at Raritan Valley Community College.

Formerly holding positions such as Program Director at imre, Associate Director, Digital at OMD USA, and various supervisory and strategist roles at Vizeum, Carat, and PHD, Don McLean has a wealth of experience and a strong background in the advertising industry.

Highlights

Mar 26 · linkedin

LFG #PlayFronts

Nov 6 · linkedin

Another data workstream in the books! I’m excited to share the latest joint research infographic coming out of dentsu Gaming and NRG Esports, this time focused on the intersection of #snacks and #gaming. Shout out to Sean Cohen for spearheading this on the NRG Esports side and for bringing his strong expertise and good vibes every step of the way.

We all could have presumed that snacking and gaming go hand in hand; however, it’s been fascinating to dig into how players’ relationships with snacks continue to evolve and change shape as time goes on. The outdated misperceptions surrounding gamers continue to become debunked, and it’s becoming increasingly evident how much opportunity truly exists for brands who, once upon a time, may not have thought of themselves as fitting a “gaming lifestyle” mold. Brands, if you’re reading this, now’s the time to explore your opportunities.

Check out our infographic to see what we’ve uncovered, and stay tuned for more joint research infographics between Sean and me in the future!

#gaming #videogames #esports #research #snacks

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Don McLean
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Location

New York, New York, United States