Sign In

Donatas Jonikas, PhD

Marketing expert and startup advisor

Donatas Jonikas, PhD is a Lithuanian entrepreneur and marketing expert who is the founder of Winawin, an AI-powered match-making platform for marketing partnerships.1 He has extensive experience in helping entrepreneurs and startups develop their marketing strategies and grow their businesses.

Professional Background

Donatas is currently the Founder and Marketing Partnership Wizard at Winawin, a position he has held since April 2020.1 Winawin helps digital marketers, experts, and entrepreneurs improve their marketing ROI through various partnership opportunities such as cross-promotion, joint campaigns, and affiliate programs.

In addition to his role at Winawin, Donatas has been serving as the CEO and Startup Marketing Advisor at UAB "Marketologai" since July 2011.1 In this capacity, he has assisted over 50 companies in Lithuania and abroad with developing and implementing marketing strategies.

Education and Expertise

Donatas holds a PhD in Economics from Kaunas University of Technology, which he completed between 2011 and 2016.1 His doctoral dissertation focused on "Measurement of Value Created through Corporate Social Responsibility in Value Creation Chain." He also has a Master's degree in Marketing Management and a Bachelor's degree in Applied Economics from Klaipeda University.

Other Roles and Achievements

Throughout his career, Donatas has held several notable positions:

  • Project Advisor at Klaipeda Science and Technology Park (2018-2020)
  • Expert at KTU Startup Space, Kaunas University of Technology (2017-2018)
  • Lecturer at Klaipeda University (2005-2017)

Donatas is recognized as one of the World's Top 30 Startup Coaches for 2024.5 He is known for helping SaaS founders secure customers before writing a single line of code and frequently shares insights on startup growth, marketing strategies, and time management for entrepreneurs.2346

Highlights

Aug 30 · linkedin

How to create a Sales Plan on 1 Page? 📜 #SaaS #startup #sales plan is not just a set of numbers. 📊

When I chat with SaaS founders about their sales targets, they often start with the figures: "We aim for X customers and $Y in revenue this quarter."

Next year?

"More of the same."

But hang on – that's just the goal, not the plan.

Without a clear roadmap, how can your team execute effectively?

They can't; it's like navigating without a compass. 🧭

But here is my approach: a robust sales plan fits on just one page and has five critical elements you can't afford to miss:

👉Sales Goal: Define it. New customers, revenue, profits – whatever it means for your SaaS, nail it down. 🔍

👉Strategy: How will you attract these customers? Lead magnets, email sequences, discovery calls? Outline your battle plan. 💡

👉Tactics: Get granular with the details. Lead targets, sales call quotas, conversion rates – these figures are your north star at a tactical level. ⭐

👉Obstacles: What roadblocks might you hit? Don't ignore them; anticipate them. Knowing your enemy is half the battle won. ⚔️

👉Personal Development: Lastly, how will you and your team grow to meet these challenges? Training, books, conferences – invest in your growth. 🌱

Remember, a number on its own is just that – a number.

Apply this one-page sales plan framework, and you'll arm yourself with clarity on your goal, the strategy to get there, the tactics to execute, the obstacles you may face, and the growth needed to overcome them.

Transform those numbers into a tangible path to success. 💪 😎

#salesstrategy #growthmindset #leadership #DoubleSprintMethod

Aug 29 · linkedin

There are business-critical features every SaaS must have.

Instead of building everything from scratch, you can save time and budget by integrating third-party solutions.

However, there are downsides to this approach.

Join us to explore which option to choose and how to optimize your strategy for SMBs and enterprise clients.

Key aspects we'll discuss: :

⏱️ Expectations vs. reality: Development timeframes 📊 Use case examples with metrics 🚀 Soft launch strategies without re-releasing ⚡ Techniques to experiment faster

Related Questions

What are some of the key strategies Donatas Jonikas uses to help SaaS founders secure pre-sales?
How did Donatas Jonikas transition from academia to entrepreneurship?
What makes Winawin's approach to marketing partnerships unique?
Can you share examples of successful marketing partnerships facilitated by Donatas Jonikas?
What are the main challenges Donatas Jonikas faces in his role at Winawin?
Donatas Jonikas, PhD
Donatas Jonikas, PhD, photo 1
Donatas Jonikas, PhD, photo 2
Add to my network

Experience

Founder | Marketing Partnership Wizard at Winawin (April 2020 - Present)
CEO, Startup Marketing Advisor at UAB "Marketologai" (July 2011 - Present)

Education

PhD in Economics from Kaunas University of Technology (2011 - 2016); Master's degree in Marketing Management from Klaipeda University (2003 - 2005); Bachelor's degree in Applied Economics from Klaiped

Location

Lithuania