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Donna Hoffman

Distinguished Scholar and Professor of Marketing at The George Washington University School of Business

Donna L. Hoffman is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at The George Washington University School of Business. She is an internationally recognized expert in digital commerce and internet marketing. Her work focuses on the intersection of technology and consumer behavior, particularly how digital environments influence marketing strategies and consumer decision-making processes.1

Hoffman has contributed significantly to the field through her research and thought leadership, making her a prominent figure in discussions surrounding digital marketing practices and strategies.1

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Donna Hoffman
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Experience

Louis Rosenfeld Distinguished Scholar and Professor of Marketing at The George Washington University School of Business since Jul 2013
Professor and Co-Director, Sloan Center for Internet Retailing at University of California, Riverside (Jul 2006 - Jun 2013)

Education

Ph.D. in Quantitative Psychology from University of North Carolina (1978 - 1984), A.B. in Psychology from University of California at Davis (1973 - 1978)

Location

Washington, District Of Columbia