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Donnamarie Mazzola

Executive Inbound Marketing Leader Specialized in Directing Content & Brand Strategy for Technology-Driven Organizations | AI Enthusiast

Donnamarie Mazzola is an accomplished Executive Inbound Marketing Leader with over 20 years of experience in eCommerce, specializing in directing content and brand strategy for technology-driven companies.

She excels in developing insights-driven brand narratives and content that resonate with audiences, leveraging SEO, data analytics, AI, UX writing, and emerging technologies to enhance the customer journey, drive organic traffic and conversion rates, as well as boost engagement and retention.

Donnamarie has a track record of impacting key performance indicators and metrics, managing teams, overseeing technology and creative production, and achieving significant revenue growth.

Her key achievements include securing 33% long-term customer retention, 10% year-over-year revenue growth, a 34% increase in non-member organic traffic, and 243% net revenue growth over 4 years, among others.

She is recognized as a visionary, thought provoker, collaborator, and creator by her peers. Donnamarie's strategic thinking and tangible results make her highly recommended for senior roles in SEO, content, and marketing strategy.

Donnamarie's educational background includes a BS in Management from The Wharton School, a BA in Sociology from the University of Pennsylvania, an MA in Women's Studies from the University of York, and German studies at Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen.

Throughout her career, she has held various prominent positions such as Founder/Owner at Creatrixity, LLC, Content Director, Brand Strategist, Sr. SEO Manager, and Service Delivery Director at Voice Systems Engineering, Director of Marketing at TABcom, LLC, and other leadership roles at esteemed organizations.

Highlights

Aug 15 · linkedin

From ideation to finely tuned editorial content, here are some of my favorite ways LLMs streamline the creative process. Using these processes enabled my team to scale content production by 30%!

  1. Ideate topics: Gather your data (target customer, their issues, popular content on your site, general brand themes etc). Ask LLMs to generate content ideas. Research these themes a bit further to identify top content in the SERPS, competition, priority keywords and related phrases, user intent, and internal links.

  2. Here's the game changer for editorial teams. Use an LLM to produce a robust AI-powered brief. *I like to build off the free creative brief template from Andy Crestodina and then prompt the AI for:

• Content summary • Suggested outline • Research sources and data insights • FAQs on the topic • Suggested titles • Potential Collaborators • Target blogs for guest posts • Email subject line, teaser text, and CTA • Social subject lines, teaser text, and CTA for each social channel • Image Ideas

  1. Ask your (human) writer to use the AI-powered brief to create unique content, using the brief as a writing guide and layering in personal and professional stories or anecdotes to reflect their human insight and authenticity.

  2. If clarity is an issue for the draft, have your LLM rewrite those parts to save time on edits.

Ready to enhance your content creation? This is your starting point. Follow for more insights! 🚀

Aug 15 · linkedin

Unlocking the Hidden Power of Search-Optimized Content

Search engines serve as a primary gateway to online navigation​ (Ahrefs), even for existing customers returning to familiar websites. Most people associate search optimization with boosting visibility and traffic. But what if I told you there’s more to it? 🤔 Read on…

Your Turn: Is customer retention or repeat purchase a KPI for your SEO/Content Marketing efforts? #SEO #ContentMarketing #DigitalStrategy #MarketingTips

Donnamarie Mazzola
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Location

Greater Philadelphia