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Dontae Mears

SVP, Influencer Strategy at Weber Shandwick | Ex Depop, PepsiCo, Vayner | Founder & CEO, Terrace

Dontae Mears, Senior Vice President of Influencer Strategy at Weber Shandwick

Dontae Mears is the Senior Vice President of Influencer Strategy at Weber Shandwick, a leading global communications and marketing solutions firm. He joined the company in June 2024 to lead influencer strategy in the Central region of the United States.1

In his new role, Mears focuses on adding thought leadership in strategy and measurement, and "making sure we are pushing the envelope on evolving the influencer landscape."1 He reports to Katie Salvati, North America growth lead for influencer, and Dave Aglar, digital integration lead for Weber Shandwick North America.1

Prior to joining Weber Shandwick, Mears served as the global head of influencer at Depop, a circular fashion marketplace.1 He has a diverse background in brand strategy, content development, digital media, and partnerships.

Mears is also the founder of Terrace, a sustainable e-commerce brand that he launched in 2023.3 He is passionate about using his marketing expertise to help save the planet with plants and candles.4

You can connect with Dontae Mears on LinkedIn at linkedin.com/in/dontaemears.2

Highlights

Nov 9 · linkedin

Our first retail shop is open in Hornell, NY (my hometown)!! 😁 Thank you to Neal Simon & The Evening Tribune for an incredible writeup.

Building this brand, I knew that while ecom will be a pivotal channel for us, we also need physical roots to reach our community in an impactful way. Having this space allows us to incubate new ideas & products on the fly, unlocking so much long term value for us (plus, it’s really pretty 😉).

While this marks a major milestone for Terrace that I’m extremely grateful for, we’re not stopping here. If you know me, you know we’re pushing forward to realize the full potential of our business model.

We are currently preparing for a fully vertically integrated future with our 25-acre farm outside of Hornell, set to break ground next spring, aiming to grow all our raw materials locally. This isn’t just about selling trendy products; it’s about nurturing a sustainable ecosystem of production and consumption that will inspire others & challenge the big players.

If you’re local, join us for our grand opening ceremony on Nov. 17th, and be a part of this exciting journey!

For those who believe in what we’re building, we’re actively seeking our pre-seed investment to scale these radical possibilities. DM me.

Be part of the change. 💚

#LiveTerrace #sustainability #shoplocal #ecofriendly #investmentopportunity #preseed

Sep 15 · linkedin

Launch day at Terrace was incredible ☺️✨

But it didn’t come without it’s challenges.

My CMS crashed & I lost all my product details less than 12 hours before launch. Late into the night, I found myself re-entering the details, battling frustration and the pressure for perfection.

But here’s the deal: it’s not about being pixel-perfect. It’s about progress, not perfection.

It’s time to ship.

Related Questions

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Dontae Mears
Dontae Mears, photo 1
Dontae Mears, photo 2
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Location

United States