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Dorian Lannuzel
Development Manager @ VT Scan Group
Professional Background
Dorian Lannuzel is a distinguished leader in the communication sector, chairing the Selection of Communication Agencies since 1978. With an extensive career spanning several decades, Dorian has been instrumental in establishing the first ISO 9001 certified consulting firm for the selection of agencies, setting a benchmark for quality and excellence in the industry. His commitment to innovation and professionalism has led to the organization of approximately 60 competitions annually across various domains, showcasing the breadth of expertise within the advertising and communication landscape.
In his role, Dorian has cultivated a significant presence in a multitude of sectors within communication, including advertising, corporate communication, digital strategy, public relations, and much more. His leadership is characterized by a 360-degree approach to communication, ensuring comprehensive strategies that engage audiences across various touchpoints – including social media, content creation, event management, media planning, and branding.
Dorian's influence and insights into market trends have made him a sought-after advisor and mentor within the industry. His deep understanding of consumer behavior and market dynamics positions him as an expert in navigating the complexities of communication in today's fast-paced digital environment. His collaborative approach has fostered long-term relationships between brands and their audiences, solidifying his reputation as a trusted figure in communication strategy.
Education and Achievements
Dorian's educational background lays a strong foundation for his impressive career. He studied Law and Political Science at Aix-Marseille Université, where he gained valuable insights into the legal and ethical aspects of communication and business practices. Additionally, Dorian pursued Management studies at Brest Business School, equipping him with robust managerial skills necessary to lead diverse teams and drive significant business growth.
Throughout his career, Dorian has held various pivotal roles, showcasing his versatility and adaptability. As the Development Manager at VT SCAN Groupe, he spearheaded innovative initiatives, contributing to the growth and expansion of the company. His experience as an Associate at Time for the Planet further highlights his commitment to sustainability and social responsibility in business practices.
Moreover, Dorian’s expertise in customer success was solidified during his tenure as a Customer Success Manager at OpenSourcing, where he focused on digital preselection and recruitment. His strategic mindset was further demonstrated in his roles as Business Development & Marketing Manager at Velocomotion and in business development at KerAwen, where he developed and executed strategies that significantly enhanced brand visibility and consumer engagement.
Achievements
Dorian's influential career is marked by numerous notable achievements. As the leader of the Selection of Communication Agencies, he has transformed the selection process, ensuring a quality-driven experience for clients. His firm is recognized as the first in its field to achieve ISO 9001 certification, a testament to their unwavering commitment to quality and continuous improvement.
Dorian’s impact on the communication industry extends beyond his immediate roles; he has been a driving force in several initiatives aimed at fostering innovation and excellence. By organizing 60 competitions annually, he plays a crucial role in identifying and promoting talent and creative excellence in advertising and communication, making substantial contributions to the industry's growth.
Furthermore, Dorian's expertise across various communication domains – such as Digital Marketing, Social Media Strategy, Corporate Communications, and Event Management – ensures that he remains at the forefront of emerging trends and practices. His comprehensive knowledge not only benefits his clients but also enriches the wider community of professionals in the field, inspiring a new generation of communication leaders.
