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Doris Daif

Head of Global Loyalty Marketing at Nike

Doris Daif is a seasoned executive with extensive experience in consumer marketing, digital transformation, and loyalty programs. She currently serves as the Head of Global Loyalty Marketing at Nike, a position she has held since January 2022.3 In this role, she is responsible for Global Consumer and Member Marketing across all Nike channels and consumer touchpoints, including Owned Marketing Platforms, Data Standards and Operations, Consumer and Member Communications, and Lifecycle Marketing.3

Prior to her current position, Daif held several significant roles:

  1. Head of Member Growth at Nike (September 2018 - November 2021)3
  2. Senior Vice President of Customer Data Strategy and Marketing at the National Basketball Association (NBA) (May 2016 - August 2018)13
  3. Various leadership positions at American Express, including Head of American Express Digital and Vice President of Global Digital Product Management3

Daif is known for her strategic approach to consumer engagement, data-driven marketing, and digital innovation. She has a track record of leading transformational initiatives and building diverse teams.2 Her expertise spans both B2B and B2C sectors, with a focus on creating and delivering products and experiences that delight consumers at scale.

Education and Achievements

  • MBA from NYU Stern School of Business, specializing in Marketing & Finance3
  • Bachelor's degree in Marketing from Rutgers University, School of Business3
  • Winner of the J.D. Power Best Credit Card Website award in 20123
  • Recognized as one of the 25 Most Influential Women in Payments in 2016
  • Recipient of multiple American Express awards, including the Chairman's Award for Innovation

Daif is also passionate about women's equity and inclusion efforts. She serves on the advisory board of USA for UNFPA, focusing on digital marketing and community outreach for donors.23

Highlights

Jul 23 · usaforunfpa.org
Doris Daif - USA for UNFPA
Doris Daif - MIT Sloan Sports Analytics Conference Speaker
Feb 17 · soundcloud.com
Doris Daif | Global Loyalty Marketing at Nike - SoundCloud
Doris Daif | Global Loyalty Marketing at Nike - SoundCloud

Related Questions

What are some of Doris Daif's most notable achievements at Nike?
How did Doris Daif's role at the NBA differ from her role at Nike?
What strategies did Doris Daif implement to transform American Express' digital marketing?
Can you provide examples of Doris Daif's contributions to women's equity and inclusion efforts?
What are the key components of Nike's membership program that Doris Daif redesigned?
Doris Daif
Doris Daif, photo 1
Doris Daif, photo 2
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Location

Portland, Oregon, United States