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Doug Garnett

Founder & President at Protonik, LLC

Doug Garnett is a seasoned marketer specializing in taking innovative products to market effectively for over 30 years.

He is the president of Protonik, LLC, an innovation consultancy, and previously founded and served as CEO of the TV ad agency Atomic Direct, known for leveraging TV advertising across various media channels.

With a particular focus on home, hardware, and automotive products, Atomic Direct's campaigns set high standards in introducing new products, driving millions of units through retail in short periods.

Aside from his consultancy work, Doug is actively engaged in sharing his insights as a writer, speaker, and consultant, advocating for the proper marketing of innovative products to ensure a high return on investment.

His experience extends to various renowned companies such as Lowe's, Rubbermaid, AT&T, DisneyMobile, and P&G, among others, where he contributed to successful marketing and advertising strategies.

Doug's background includes a mix of education in marketing and advertising, mathematics, and fine arts, providing him with a well-rounded skill set for his marketing career.

Throughout his career, Doug has held positions in notable organizations like Portland State University, RetailWire BrainTrust, BWG Strategy LLC, and Response Magazine, where he shared his expertise and contributed to the field of advertising and marketing.

Starting from his engineering days at General Dynamics to working with cutting-edge consumer products, Doug's journey showcases a blend of technical knowledge and creative marketing approaches that have led to successful product launches and brand recognition.

Highlights

Mar 14 · Forbes
Target’s Curbside Returns: Convenient—Or Too Convenient? - Forbes
Feb 13 · Forbes
Walmart Closes Pickup-Only Grocery, But Others Are Just Getting Started - Forbes
Doug Garnett
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Location

Portland, Oregon, United States