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Doug Lacombe, MBA

Making sense of online marketing for associations, nonprofits, and B2B corporations.

Professional Background

Doug Lacombe is a highly accomplished senior digital marketing and public relations professional with an impressive career spanning over 30 years. His extensive experience encompasses various sectors, including media, web publishing, software solutions, telecommunications, and newswire services. Throughout his career, Doug has successfully leveraged his expertise in digital marketing and corporate communications, focusing primarily on B2B markets. His multifaceted career demonstrates a commitment to driving brand awareness and enhancing the overall customer experience through innovative digital strategies and effective communication techniques.

In his role as a senior digital marketing executive, Doug has honed his specialization in social media strategy, internet marketing, and digital sales. His background in print publishing has also equipped him with a robust understanding of the intricate relationships between traditional and digital media. With a flair for website building, Doug is adept at optimizing online platforms for achieving business goals while enhancing engagement and conversion rates. His career highlights also include significant leadership positions that underline his capability to guide organizations towards achieving their strategic objectives.

Education and Achievements

Doug Lacombe's academic journey began at the University of Saskatchewan, where he excelled in his studies, earning a Master's in Business Administration (MBA) with a concentration in Business and Marketing. He also holds a Bachelor of Arts in Psychology from the same institution. His educational foundation laid the groundwork for his profound insights into consumer behavior and effective marketing strategies. Doug’s solid academic background, combined with more than three decades of professional experience, equips him with a unique perspective that optimally addresses the challenges in today’s dynamic business environment.

He has continually expanded his knowledge and expertise through various professional education and training initiatives. Among his noteworthy contributions, Doug served as an online instructor in Digital Marketing at the Canadian Marketing Association. His dedication to fostering the next generation of marketing professionals reflects his innate passion for sharing knowledge and expertise with others in the industry.

Achievements

Doug Lacombe's storied career has been marked by numerous leadership roles and contributions to various professional organizations. He has formerly acted as the President at Communicatto Inc., where he guided various marketing initiatives and successfully led projects that enhanced the company's service offerings. He has also been a vital part of the Canadian Marketing Association, serving as both a Director of Communications for the Calgary Chapter and an eMarketing Instructor at Mount Royal College, where he utilized his wealth of knowledge to educate aspiring marketers.

His role as Vice-President, Western Canada at CNW Group further exemplifies Doug’s capacity to lead teams and influence the industry. Doug was instrumental in managing strategic communications, and his insights into media trends proved invaluable during this time.

Throughout his career, Doug has been deeply involved in various community and professional initiatives. He has been a Director at Large with the Canadian Investor Relations Institute and the Calgary Reads Society, where he contributed to enhancing communication strategies and promoting literacy within the community. Similarly, as a Director and co-chair of the programming and professional development committee at the Canadian Public Relations Society - Calgary Chapter, he furthered educational opportunities for public relations professionals.

In addition to his many accomplishments, Doug has been recognized for his exceptional ability in digital media management. His tenure as Electronic Media Manager at The StarPhoenix gave him invaluable experience in navigating the rapidly changing media landscape. Doug's efforts in directing Internet Publishing Products at Net-linx fueled innovation and led to the successful development of impactful digital experiences for clients.

Moreover, Doug's career demonstrates a sizable engagement with advancing digital marketing practices in the corporate sector, where he has effectively driven campaigns and strategies that have consistently met or exceeded business objectives. His adept approach to building brand presence in the digital world has solidified his reputation as a trusted leader in digital marketing and corporate communications.

Overall, Doug Lacombe remains a thought leader in the digital marketing space. He is dedicated to continuous learning and adapting to the changes in technology and consumer behavior, ensuring that he remains at the forefront of marketing innovation. His extensive experience, combined with his passion for educating others in the field, makes him a distinguished professional in the world of digital marketing and public relations.

Highlights

Jan 21 · The Globe and Mail
Accidental entrepreneurs find purpose, and success - The Globe and Mail
Accidental entrepreneurs find purpose, and success - The Globe and Mail
Jan 21 · The Globe and Mail
Accidental entrepreneurs find purpose, and success - The Globe and Mail
Accidental entrepreneurs find purpose, and success - The Globe and Mail

Related Questions

How did Doug Lacombe leverage his extensive background in print publishing to enhance his digital marketing strategies?
What unique insights has Doug Lacombe gained from his experience in telecom and how does it influence his approach to digital marketing?
In what ways has Doug Lacombe's education in Psychology supported his success in understanding consumer behavior within marketing?
How does Doug Lacombe view the evolution of social media's role in corporate communications over the years?
What inspired Doug Lacombe to transition from traditional media roles into digital marketing and public relations?
Doug Lacombe, MBA
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