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Doug Smith
Head of Institutional Development & Management at Wyndham Hotels & Resorts
Doug Smith is a results-driven global business and real estate development leader with a proven entrepreneurial disposition and expertise in increasing brand market-share, profitability, and value-proposition. With eighteen years of comprehensive hospitality management, international franchise-systems, brand, and real estate development experience, he has a strong track record of identifying and successfully negotiating high-value business relationships in strategic markets. Doug excels in developing and engaging high-performing teams to drive consistent growth and success. He is known for his perceptive, diplomatic, and effective communication skills, building rapport with external and internal clients at all levels.
His global development and sales experience span more than sixty countries, giving him vast knowledge of markets and business cultures. Doug has experience recruiting, coaching, and actively supporting results-oriented teams, consistently achieving and exceeding development goals. He has a background in hospitality development across various segments, from economy to upper-upscale, and different project types including new construction, conversion, and redevelopment.
Doug is adept at creating and executing strategic territory development plans, product/portfolio positioning, as well as operating and marketing plans. He is an experienced and persuasive negotiator of hospitality development and management agreements, franchises, and master franchises, with exposure to mixed-use residential, retail, and vacation ownership hospitality projects. His expertise extends to orchestrating underwriting, capital requisitions, and credit enhancement structures to acquire high-value management and franchise contracts.
Throughout his career, Doug has worked closely with brand leadership in reviewing and approving prospective developments, partners, and management opportunities. He is known for representing and presenting professionally at industry conferences and events worldwide. With a positive, professional attitude, a focus on outcomes, and a commitment to excellence, he inspires confidence and trust in clients and colleagues.
