Suggestions
Douglas Paton
Long-form content writer for B2B Tech & SaaS | blog posts, ebooks, whitepapers |
Douglas Paton is a skilled content creator specializing in blog posts, articles, ebooks, and email campaigns, dedicated to boosting businesses' online presence and credibility.
With a focus on industries like travel, tourism, outdoors, and technology, Douglas offers expertly crafted content tailored to meet the unique needs of businesses in these sectors.
He holds a Bachelor's Degree in Journalism from Ryerson University, equipping him with the foundational knowledge and skills needed to succeed in the field of content creation.
Having served as the Content Marketing lead at Paton Content Marketing, Douglas brings a wealth of experience and expertise to his work, helping businesses effectively communicate their message and engage with their target audience.
Highlights
Something that I don't see talked about as much as it probably should be is the impact of inconsistency on freelancers. I don't mean the feast or famine cycle, per se, but the inconsistency of all of it.
You can do the same thing a dozen times and get different results.
You can attract clients who like your writing, only to have them tear it apart.
You can submit two articles in one day and have two wildly different responses to it from editors.
There's very little in the whole freelancing experience that's consistent (except the inconsistency). And, while there's a lot of the same issues with traditional jobs, when you're working a traditional job, you're only really dealing with the expectations from a single person. With freelancing, you're spreading this out over a handful of clients.
Not only that, but you often don't have the same kind of support network you'd have with a traditional job. You're managing all this on your own. And it gets so overwhelming sometimes.
It's one of the reasons a lot of folks lean so heavily on processes and frameworks. It's the best way to help manage expectations and eliminate inconsistencies, especially around client responses.
The more work you can do upfront to get ahead of these inconsistencies, the better. You still won't get it right 100% of the time (because people aren't always predictable), but you can do your best to stay in control of the situation and create the stability and consistency that you need.
It's Saturday. I could post something inspiring and business-y. But today feels like a good day for music, instead. Have a good, folks!
