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Alexander Ellert
Pixel Media Lead EMEA bei Google
Professional Background
Dr. Alexander Ellert is a distinguished digital entrepreneur with a wealth of experience in data-driven strategies and innovative technologies. With a vibrant career that spans various roles at Google, he has consistently championed solutions-oriented approaches that leverage the best in technology to foster growth in challenging environments. As a Co-Founder of Iria, Dr. Ellert combines his passion for smart home technology and data insights to provide consumers with unprecedented access to their smart home systems at an affordable cost. Under his leadership, Iria is currently in private beta and aims to revolutionize the smart home experience for high-end Android users.
Dr. Ellert's extensive background in the tech industry is underscored by his roles at Google, where he held several leadership positions, including Media Lead for Germany, and EMEA Media Lead at MediaLab. His expertise in data and measurement informed his critical roles as an Industry Manager and Data and Measurement Specialist, all contributing to a clear vision for digital media strategies that resonate across audiences.
Education and Achievements
Dr. Ellert boasts a robust academic background that adds depth to his professional endeavors. He earned a Doctor of Philosophy (PhD) in Betriebswirtschaft from Universität Hamburg, showcasing his dedication to understanding the intricate dynamics of business management. His pursuit of knowledge did not stop there; he also completed a Master’s degree in Applied Psychology with a respectable scoring of 2.2 at PFH Private Hochschule Göttingen. His undergraduate studies culminated in a Diplom in Economics from Universität Hamburg, where he excelled with an outstanding score of 1.4.
Additionally, Dr. Ellert’s educational journey includes specialized training in Financial Forecasting at the prestigious London School of Economics and Political Science, and further studies in Economics at Aarhus Universitet. His Bachelor of Applied Science (Vordiplom) in Economics from Albert-Ludwigs-Universität Freiburg im Breisgau laid a strong foundation for his analytical capabilities.
Key Achievements
Dr. Ellert's work at Google is particularly noteworthy, highlighting his impact in various influential roles. His tenure as Media Lead allowed him to shape practices in Germany and across Europe, focusing on data-driven decision-making processes that enhance customer experience. The success of his campaigns at Google can be attributed to his deep understanding of media interactions, combined with his analytical skills, which ensured effective outreach to diverse demographics.
Moreover, his entrepreneurial spirit is evident through his founding of touchables.io, where he combined his passion for technology and his professional insights to create a firm that focuses on innovative solutions within the digital landscape. As a consultant at Alternus Unternehmensberatung and a University Lecturer at the University of Hamburg, Dr. Ellert has also contributed significantly to fostering the next generation of professionals in the field, sharing his insights and practical knowledge with students.
Conclusion
Dr. Alexander Ellert stands out as a dynamic professional whose curiosity and determination continue to fuel his innovative ventures. As he navigates the evolving landscape of digital technology, his commitment to creating impactful solutions at Iria reflects his broader vision for the future of smart home technology. For those interested in gaining insights from a leader at the forefront of data-driven innovation, connecting with Dr. Ellert could provide valuable perspectives into the intersection of technology, media, and business strategy.
