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Christian Sprinkmeyer

Chief Digital Officer at tonies® - Boxine GmbH

Dr. Christian Sprinkmeyer is the Chief Product Officer (CPO) at tonies, a leading international digital audio platform for children.12 He assumed this role on September 15, 2023, after previously serving as the company's Chief Digital Officer (CDO).2

Sprinkmeyer joined tonies in April 2020 as Director of E-commerce and was promoted to CDO in January 2021.2 In his previous role as CDO, he was responsible for growing digital revenues, developing the digital infrastructure to support the company's rapid international expansion, and overseeing the AI story generator project.1

Before joining tonies, Sprinkmeyer worked as a consultant for Bain & Company and as a Managing Director for an online marketplace.2 He holds a PhD from RWTH Aachen.2

Under Sprinkmeyer's leadership, tonies has merged its Digital and Product units to leverage synergies between physical products (like the Toniebox and Tonie figurines) and digital offerings (such as the app and mytonies audio library).1 This restructuring aims to enhance customer experience and drive innovation in the company's products.2

Sprinkmeyer is known for his expertise in digital marketing and e-commerce strategies. In December 2020, he gave a guest lecture on digital marketing for the Toniebox at a university, sharing insights into how Boxine GmbH utilizes digital channels to promote its products.3

Related Questions

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Christian Sprinkmeyer
Christian Sprinkmeyer, photo 1
Christian Sprinkmeyer, photo 2
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Location

Düsseldorf, North Rhine-Westphalia, Germany