Suggestions
Javier de la Santa
TravelTech Evangelist. Venture Capital GP. Ex (Google, Facebook, Eurona, Mundicolor Iberia). Entrepreneur. TravelThink founder & editor. +80 countries visited
Professional Background
Dr. Javier González-Soria y Moreno de la Santa is an accomplished professional in the travel and technology sectors, with a career spanning several decades and a significant impact on both traditional and online travel businesses. He embarked on his career in 1992 at Mundicolor Iberia, Spain's leading tour operator, where his dedication and leadership skills led him to the position of General Manager in 2002. His tenure at Mundicolor provided him with indispensable insights into the traditional travel industry.
In 2006, Dr. González-Soria transitioned to a pivotal role at Google, becoming the Director of the Travel Vertical. In this role, he played a crucial part in transforming a sales office into a vital subsidiary, creating a dedicated unit that evolved to become one of the top ten global markets for Google within six years. His exceptional performance contributed to approximately 45% of the unit's revenue, showcasing his prowess in understanding online travel dynamics and the principles of digital transformation.
In April 2012, he further advanced his career path by founding ConnectedtoGo, a groundbreaking travel tech start-up focused on providing connectivity solutions for travelers. The company saw great success and was acquired by Eurona Telecom in January 2014. Following the acquisition, Dr. González-Soria was appointed Chief Commercial Officer at Eurona, where he undertook the crucial task of reorganizing the Commercial Area and spearheading digital transformation efforts.
In October 2014, he launched Eurona Digital, an innovative marketing platform aimed at enhancing the experiences of millions of connected travelers utilizing wifi services at Spanish airports. Dr. González-Soria's visionary approach laid the groundwork for improved travel services through technology.
In 2015, Dr. González-Soria took on the role of CEO at the accelerator Top Seeds Lab, establishing an exceptional Advisory Board. Under his leadership, Top Seeds Lab launched Travel Tech 1 SCR, the world's largest venture capital firm dedicated to supporting B2B travel tech start-ups in their acceleration stages, boasting an impressive 7 million euros in capital backed by Fondico Global. Currently, he holds the position of Managing Partner and CEO at the firm, guiding the next generation of travel tech innovators.
Since 2012, Dr. González-Soria has been a trusted consultant in the realms of online travel and digital transformation. In 2018, he worked closely with Facebook, developing the "Valuable Touch Points Model," which provides a strategic framework for translating the commercial strategies of travel companies into effective language for Facebook's platforms. Additionally, his expertise has been sought after in international travel and tourism projects with a social impact through his collaboration with AVASANT since 2015.
Education and Achievements
Dr. González-Soria's academic journey is as impressive as his professional accomplishments. He pursued advanced education in multiple fields, cementing his expertise and knowledge in both economics and law. Dr. González-Soria earned his Doctorate in Economics from Universidad Nacional de Educación a Distancia (U.N.E.D.) and a PhD in Law from Universidad Complutense de Madrid, attesting to his rigorous academic foundation.
Furthermore, he completed a Master’s in Business Administration at Universidad Politécnica de Madrid and a Master’s in Auditing at Universidad Pontificia de Salamanca. His diverse educational background equips him with a unique perspective and skill set that he applies to his work in the travel sector.
Notable Achievements and Contributions
Dr. Javier González-Soria has made significant contributions to various organizations and institutions throughout his career. He is the Managing Partner and Founder of TRAVEL TECH 1 Sociedad de Capital Riesgo, a distinguished venture capital firm specializing in travel technology. His earlier roles include being a member of the Mesa del Turismo de España and serving on the Board of the Instituto Tecnológico Hotelero, where he played an influential role in shaping the future of tourism in Spain.
In addition to his work with various organizations, Dr. González-Soria has a rich history of collaboration with leading companies like Facebook, where he served as a Strategic Advisor for the Travel Industry in Spain and Portugal, and contributed to innovative projects that promote growth and efficiency in the travel sector.
He is also the founder and editor of TravelThink by Dr. Javier González-Soria, providing valuable insights and analyses regarding the travel industry. His experience extends to serving on the board of Hofmann and co-founding GenteViajera.es, a travel portal for Onda Cero Radio - Uniprex S.A. These roles highlight his influence and commitment to the development and modernization of the travel industry.
In his various positions, Dr. González-Soria has demonstrated a steadfas
Highlights
María Jesús López Solás y Amuda Goueli conversan sobre Expectativas de demanda y oferta para 2023 y 2024
El 20 de junio de 2023 tuvo lugar en META el evento del Advisory Board de Top Seeds Lab / Travel Tech 1 Venture Capital con el título “Conversaciones que Cuentan”, presentado por el Dr. Javier González-Soria y Moreno de la Santa. Y una de esas Conversaciones, dedicada a las Expectativas de demanda y oferta para 2023 y 2024: Factores con incidencia en las mismas, la protagonizaron Doña María Jesús López Solás, CCO Network & Alliance, Iberia y D. Amuda Goueli, Cofounder & CEO, Destinia,
En la interesante conversación María Jesús expuso las expectativas de ventas esperadas de Iberia e IAG y en general del sector aéreo, en relación a la oferta esperada.; y Amuda expuso las expectativas esperadas de ventas esperadas en lo que no es aéreo, especialmente alojamiento y paquetes, en relación a la oferta esperada.
Entre otros temas, conversaron sobre los principales factores que van a condicionar negativa o positivamente la demanda de servicios turísticos; y sobre los principales factores que van a condicionar negativa o positivamente la oferta de servicios turísticos.
