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Jayne Griffith-Parry
Programme Manager BA(HONS) & MBA - International Hotel Management at University of Wales Trinity Saint David
Professional Background
Dr. Jayne Griffith-Parry is an accomplished professional with a rich background spanning over 30 years in senior management across corporate, third sector, and government organizations. Her career journey has been marked by her entrepreneurial spirit and diverse skill set, which she has leveraged effectively in various roles. Currently, she serves as the Programme Manager for the International Hotel Management programme (BA HONS) online modules as well as the IHM-MBA at the University of Wales Trinity Saint David, where she plays a pivotal role in shaping the next generation of leaders in the hospitality sector.
In addition to her academic responsibilities, Dr. Griffith-Parry continues to engage deeply with the wine and champagne industry. She has established herself as a trusted oeno-tourism promoter, focusing on the esteemed champagne region of France. Her expertise allows her to offer tailored tasting experiences, connecting consumers with lesser-known and biodiversity-focused producers. Her approach emphasizes unique learning opportunities that not only delight the palate but also enrich clients' understanding of the ever-complex world of wine.
Dr. Griffith-Parry's marketing acumen enables her to collaborate with fascinating and passionate producers, creating engaging opportunities for tour participants to access exclusive champagnes that are sought after but not widely available. Her commitment to the industry is further evidenced by her support for operators within the food and beverage sector, where she provides consultation and project management services that drive growth and excellence.
Education and Achievements
Dr. Griffith-Parry's educational background is robust and diverse, showcasing her commitment to continual learning and professional development. She holds two PhDs from The University of Manchester, specializing in Professional, Technical, Business, and Scientific Writing as well as Business, Management, Marketing, and Related Support Services. This strong academic foundation equips her with the theoretical and practical expertise necessary to excel in her various roles.
In addition to her doctoral studies, Dr. Griffith-Parry holds a range of qualifications including a Personal License Certificate from IIAB, a Diploma in Management from NEBSM, and a Professional Diploma in Social Media Marketing from Shaw Academy. Her keen interest in education is highlighted by her distinction as a qualified English as a Second Language (ESL) teacher, having completed her TEFL/TESOL Level 5 with Distinction at TEFL Cambridge. This certification not only allows her to teach language but also to support international producers and business operators who seek to reach English-speaking markets more effectively.
Dr. Griffith-Parry’s pursuit of knowledge also led her to acquire a Certificate in Wine Tourism and Marketing from The European Wine Academy, as well as a Master of Science in Project Management from The University of Manchester. Her academic credentials are complemented by a B.Sc in Rehabilitation Technology and Engineering from the University of Dundee and a Postgraduate Certificate of Education from the University of Wales, Cardiff, demonstrating her multidisciplinary approach to professional development.
Key Achievements
Throughout her esteemed career, Dr. Griffith-Parry has also served in various pivotal roles. Beyond her current position at the University of Wales Trinity Saint David, she has been a Lecturer in International Hotel Management, sharing her vast knowledge and experience with future professionals in hospitality. Moreover, she has held the position of Managing Director at CLOS & CRU LTD and The Champagne Journal, where her leadership influenced the direction and success of these organizations.
Previously, Dr. Griffith-Parry was the Operations Manager at Trinity and also took on the role of Business Development Specialist at Legacy International Group, where she fostered growth and opportunity for the organizations she was associated with, utilizing her strategic insight and marketing expertise to navigate competitive landscapes.
Tailored Services in Oeno-Tourism
Apart from her commitment to education and consultancy, Dr. Griffith-Parry offers specialized services to create bespoke wine experiences and tastings, enabling customers in the UK and France to explore their palates through firsthand interactions with exceptional wines and producers. Her consultancy services extend to guiding food and beverage operators to refine their marketing strategies and presentations, ensuring they resonate effectively with target audiences, particularly in English-speaking markets.
Her multifaceted career path, defined by a commitment to quality education and an unwavering passion for the wine and hospitality sectors, has not only positioned her as a leader in her field but also as a treasured resource for both students and industry professionals. The combination of her vast network in the wine industry and her academic prowess creates a unique platform from which she can influence and inspire others.
tags':['Hotel Management','Oeno-Tourism Expert','PhD in Business','Wine Tourism','Marketing Specialist','English Language Teaching','Project Management','Wine Consultation','Education Advisor','Hospitality Professional'],
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