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Jens Zeyer
Director Marketing & PR - Marketing Strategy - Content Marketing - PR
Professional Background
Dr. Jens Zeyer is a seasoned marketing and public relations professional with over 12 years of diverse experience in various high-impact sectors including technology, finance, aviation, and healthcare. He has successfully navigated the intricacies of both client-side and agency-side roles, while also excelling as a freelance consultant, offering cutting-edge expertise to a wide array of companies from agile startups to established multinational corporations.
His impressive career trajectory has seen him take on influential positions, including his current role as Director of Marketing and PR at Schenck. Prior to this, he made significant contributions as a Marketing and PR Executive and Steering Committee member at OVH GmbH. He also held pivotal roles as Head of Marketing at BFS health finance GmbH and Senior Marketing Manager at CIRRUS Airlines Luftfahrtgesellschaft mbH, as well as leading the Marketing and PR efforts at manitu GmbH. Dr. Zeyer’s early career included a notable stint as a Freelancer in the Television Department at BBDO Düsseldorf GmbH, where he applied his marketing acumen in the creative industry.
Education and Achievements
Dr. Zeyer’s academic journey began at Heinrich-Heine-Universität Düsseldorf, where he demonstrated an exceptional commitment to his studies. He earned Doctorate (Ph.D.) in Germanistik, showcasing his dedication to thorough research and understanding of language and literature. He also received a Master's degree (M.A.) in German language and literature science, Media Science with outstanding grades (1,1 / A+). His educational background provides a strong foundation for his marketing and PR skills, allowing him to understand and craft compelling narratives that resonate with various audiences.
One of Dr. Zeyer’s most notable achievements includes receiving the prestigious award for "Best Press Office" in the aviation sector in 2011, as recognized by PR Magazine. This accolade underscores his exceptional ability to implement effective press relations and create impactful communication strategies.
Key Expertise
Dr. Jens Zeyer possesses a diverse skill set that encompasses various areas essential for successful marketing and public relations. His expertise includes, but is not limited to, business process design that aligns public relations with sales and marketing initiatives, strategic and operational marketing campaigns aimed at both B2B and B2C audiences across above-the-line (ATL) and below-the-line (BTL) channels.
He has a proven track record of lead generation, managing press relations, overseeing web project management, and delivering contract and sponsorship negotiation strategies. Furthermore, his experience in nurturing strategic partnerships and integrated product marketing planning has enabled him to convey messages to multiple audiences effectively across all channels.
Personal Attributes
Aside from his impressive professional credentials, Dr. Jens Zeyer is known for his optimistic outlook, high motivation, and unwavering commitment to excellence in all his endeavors. He considers hard work and professionalism as cornerstones of his approach to marketing and public relations. Dr. Zeyer is always on the lookout for collaborations, creative exchanges, and innovative ideas, balancing his expertise with a friendly demeanor that fosters strong relationships with colleagues and clients alike.
