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Martin Feuz

Senior Lecturer - Consultant - Researcher at ZHAW School of Management and Law

Professional Background

Dr. Martin Feuz is a distinguished expert in product and service innovation, intertwining people-centered research with effective business strategies. His extensive career spans various industries, including healthcare, pharmaceuticals, telecommunications, and financial services, positioning him as a valuable asset to startups, scaleups, organizations, and individuals seeking to foster growth and development.

With a wealth of experience as a consultant and researcher, Dr. Feuz holds esteemed positions at the ZHAW School of Management and Law, where he serves as a Senior Lecturer. His engaging teaching style and insightful curriculum development reflect his deep commitment to education and innovation in the field of interaction design. His previous role as Experience Director at PwC's Digital Services underscores his ability to lead teams in creating meaningful user experiences, driving transformation, and fostering innovation.

Throughout his career, Dr. Feuz has held various key positions that demonstrate his multifaceted expertise. As the Head of Bachelor Interaction Design at the Zürcher Hochschule der Künste, he guided young minds in understanding the complexities of interaction design, blending theoretical insights with practical applications. In his role as Principal & UX Strategist at bureau situatif, he helped multiple organizations elevate their user experience strategies to drive customer satisfaction and loyalty.

At Swisscom, Dr. Feuz operated as a Product Manager for IPTV and Customer Experience Designer, where he played a pivotal role in enhancing product offerings and improving customer interactions. His early career saw him as a Business Controller at Bluewin, a Business Consultant for Web Services at Heyde, and a Business Analyst at UBS Warburg Dillon Read. He also began his professional journey as an auditor at KPMG, where he honed his analytical skills and business oversight capabilities.

Education and Achievements

Dr. Feuz’s educational background is as impressive as his career. He earned his Doctor of Philosophy (PhD) in Interaction Design and Cultural Studies from Goldsmiths, University of London. His doctoral research underscored the importance of user-centered design, marrying cultural considerations with interaction methodologies. This unique intersection of disciplines has become a hallmark of his approach to innovation.

Prior to his PhD, Dr. Feuz obtained a Master’s degree in Culture Industry from Goldsmiths College, University of London. This program equipped him with a nuanced understanding of cultural dynamics, an insight that he applies to enhance user experiences across digital platforms. Additionally, he received a Bachelor of Business (Bbus) in International Management and Accounting from Southern Cross University, laying a solid foundation for his strong business acumen.

Achievements

Dr. Martin Feuz's achievements reflect his dedication to advancing both academic thought and practical application in the fields of design and innovation. His contributions have been instrumental in fostering environments where creative solutions can thrive. As a thought leader, his work has inspired many professionals and students alike to prioritize user needs and integrate business functionalities.

Through his research and practice, Dr. Feuz has not only influenced successful product development but has also actively contributed to shaping the educational frameworks within which future innovators are educated. His tenacity for elevating both academic standards and professional practices continues to spark new ideas and methodologies at the intersection of design and business.

Overall, Dr. Martin Feuz exemplifies the qualities of a modern innovator, combining deep academic knowledge with practical experience to empower businesses and individuals alike. With a focus on sustainability and growth in the rapidly evolving digital landscape, his insights and leadership are invaluable to those looking to navigate the complexities of today’s marketplace.

Related Questions

How did Dr. Martin Feuz develop his expertise in product and service innovation?
What notable projects has Dr. Martin Feuz worked on in the healthcare or pharma industries?
How does Dr. Martin Feuz incorporate people-centered research into his teaching at ZHAW School of Management and Law?
What impact has Dr. Martin Feuz made on the field of UX strategy throughout his career?
In what ways has Dr. Martin Feuz contributed to the development of interaction design pedagogy?
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Location

Zurich, Switzerland