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Maxie Schmidt

Principal Analyst, Author, And Keynote Speaker Creating Thought-Leadership For Customer Experience Professionals

Dr. Maxie Schmidt is a Vice President and Principal Analyst in Forrester's customer experience (CX) practice.15 She leads Forrester's research on CX measurement and value for customers, advising leaders on building effective CX measurement programs, making the case for CX, and co-creating value with customers.15

Dr. Schmidt is a recognized expert in demonstrating the ROI of customer experience and crafting compelling business cases for CX transformation across diverse industries.3 She is a frequent keynote speaker at conferences and leads CX workshops at events.1

With a background in services management and pricing consulting, Dr. Schmidt has been with Forrester for over 11 years.2 Her academic journey includes a PhD in services management, and she was inspired to pursue a career in CX after attending a lecture by Professor Bernd Stauss in Germany.2

Dr. Schmidt's recent work includes:

  1. Publishing research on how improving CX can drive significant revenue growth5
  2. Analyzing the impact of Net Promoter Score (NPS) on business metrics5
  3. Conducting the 2023 State of Voice of Customer (VoC) and CX Measurement Practices Survey5
  4. Exploring the concept of customer journeys and their importance in understanding customer perspectives5

Her LinkedIn username is maxieschmidt, where she shares insights on customer centricity, value, and metrics in the field of customer experience.4

Highlights

Jan 9 · forrester.com
Maxie Schmidt - Forrester
Jan 6 · forrester.com
Maxie Schmidt | Forrester
Mar 13 · youtube.com
Building the Journey Management business case with Maxie Schmidt
Building the Journey Management business case with Maxie Schmidt
The X-Interviews | CX Value for Customers - The X-Mentor
The X-Interviews | CX Value for Customers - The X-Mentor
Nov 16 · MarTech Series
Is Marketing The New Source Of Innovation In The Tech Industry? - MarTech Series
Is Marketing The New Source Of Innovation In The Tech Industry? - MarTech Series
May 5 · Yahoo Finance
Alida Activate 2022 Event Reimagines Experience - Yahoo Finance
Jul 18 · customerthink.com
Value For Customers: The New Frontier For CX Professionals

Related Questions

What are some key findings from Maxie Schmidt's recent research on CX measurement?
How does Maxie Schmidt's approach to CX measurement differ from other experts in the field?
What are the main challenges Maxie Schmidt identifies in CX measurement programs?
How does Maxie Schmidt's background in pricing consulting influence her work in CX?
What are some practical tips Maxie Schmidt offers for building effective CX measurement programs?
Maxie Schmidt
Maxie Schmidt, photo 1
Maxie Schmidt, photo 2
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Location

Greater Boston Area