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Sharon McIntyre
Educator l Researcher l Curriculum Designer l Entrepreneur
Professional Background
Dr. Sharon M. McIntyre is a distinguished academic and entrepreneur with over 25 years of experience working at the crossroads of innovation, marketing, and education. As the founder of New Cottage Industries & Co., Dr. McIntyre has consistently focused on nurturing practical creativity and fostering inclusive innovation, particularly among clients and students. Her extensive experience spans diverse sectors including technology, public service, education, and the arts, demonstrating her capacity to adapt and cater her expertise to various industries.
Throughout her illustrious career, Dr. McIntyre has contributed her significant knowledge to global corporations, public sector organizations, startups, and educational institutions. She has developed programs that address the pressing needs of contemporary entrepreneurial innovation in Canada, leveraging her comprehensive understanding of marketing, branding, and innovative practices to equip organizations with the tools needed to thrive in a competitive landscape.
Dr. McIntyre's role as an inaugural member of the Alberta NDP Government's Talent Advisory Council on Technology showcases her commitment to advancing community and technology development. As adjunct faculty in Innovation & Entrepreneurship at Mount Royal University, she continues to impart her knowledge to the next generation of entrepreneurs and innovators.
Education and Achievements
Dr. McIntyre's academic credentials include a Doctor of Social Sciences (DSocSci) from Royal Roads University and a Master of Education (M.Ed.) from Athabasca University, which equipped her with a strong foundational understanding of social dynamics in educational settings. Additionally, she holds a Management Certification from McGill University, further enhancing her leadership and management skills. Her journey began with a Bachelor of Arts (B.A.) from the University of Alberta, which sparked her interest in the interplay between creativity and entrepreneurship.
Her educational endeavors highlight a commitment to lifelong learning, an essential trait for someone who advocates for innovation and creativity in all areas of development. Through her diverse academic experience and her work as a consultant in marketing and branding at multiple universities and polytechnics, Dr. McIntyre has successfully designed and delivered programs to foster skill development in strategic marketing and entrepreneurial innovation.
Notable Contributions
Dr. McIntyre's contributions extend far beyond her direct teaching and consulting roles. As the Chief Social Scientist at Chaordix, a forefront company in crowdsourcing technology and innovation, Dr. McIntyre was instrumental in product innovation, supporting the leadership team until the company was acquired by Benevity in 2021. This role emphasized her expertise in leveraging collective intelligence for innovative solutions in the brand and product development space.
Her engagement with Eneo, the national electrical utility provider of Cameroon in West Central Africa, epitomizes her commitment to driving frugal innovation in diverse international contexts. By providing technology marketing mentorship and program design, Dr. McIntyre plays a vital role in promoting sustainable development in under-resourced areas.
Language Proficiency and Global Impact
With the ability to communicate fluently in both English and French, Dr. McIntyre's influence transcends linguistic barriers and cultural boundaries. Her dual citizenship in Canada and Ireland (EU) further expands her ability to collaborate on an international scale, enhancing the potential for innovative partnerships and projects.
In her various roles, Dr. McIntyre has been involved with notable organizations and has consulted extensively in critical fields such as software, energy, telecommunications, housing, publishing, and the arts. Her previous roles have included Senior Marketing Advisor in the software industry at Schlumberger and various communications positions across public and private sectors, demonstrating her versatility in communication and strategy.
Through her contributions, she continues to inspire others to embrace innovation, collaboration, and creativity as fundamental elements for success in today's fast-evolving economic landscape. Her online presence as @shazzmack allows her to further share insights, advocate for education and innovation, and connect with communities interested in enhancing their creative capabilities.
In conclusion, Dr. Sharon M. McIntyre stands out as a leader in fostering entrepreneurial innovation and cultivating a creative culture. Her impressive academic background, extensive professional experience, and dedication to transformative education position her as a foremost authority in her field. Whether through consulting, teaching, or thought leadership, Dr. McIntyre is undeniably shaping the future landscape of education, innovation, and collaborative creativity.
