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Drake Pusey

I help build relationships based on empowerment.

Over almost 30 years, I have come to specialize in building relationships based on empowerment.

I started Volition Project in 2014 to help brands empower their customers. We show clients how to create win-win dynamics, and we provide brand strategy, customer experience, and product development to make it real.

In the academic world, I teach entrepreneurial students at Harvard to start their own businesses in a way that generates the same kinds of reciprocity through empathy.

In my community, I serve on Arlington’s Human Rights Commission to help build relationships, protect the rights of the individual, and foster the town’s win-win opportunities.

And I occasionally coach individuals to empower their personal brands and careers.

Highlights

Apr 15 · linkedin

Ten years ago, on 4/13, 2014, I publically launched Volition Project! I had made a New Year’s resolution to start doing some work on my own, focused on the purpose of helping brands to better empower their customers. The roadmap from 1/1 to 4/13 went like this:

  • I basically had my brand purpose and positioning defined already. An early mantra was, “Brands stand out when they stand up for people.”
  • It took the better part of 2 months to develop a name that had available urls and low trademark risk.
  • 3/6: Registered the url and started fiddling around with Squarespace.
  • 3/7: With online real estate secured, I registered for my EIN and LLC in Massachusetts (proud to be a MA business!).
  • I worked on the website and made it public Sunday, 4/13. The next day, Monday, was our first official “business day”.

Today is the first business day of our second decade! We definitely have goals. More on that later.

Sep 15 · linkedin

This article from 2012 is still pretty on point. If you are a techie and can check / update the math, please let me know how it turns out in the comments! Are we still on track for implanted computers by 2030??

https://lnkd.in/eaUuT46s

#technology #innovation #techtrends

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Drake Pusey
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Experience

Founder & Principal Strategist at Volition Project
Director, Brand Ecosystems at Saltworks Enthusiast Branding & Experience

Education

A.B., Visual and Environmental Studies (Design), Harvard University

Location

United States