Sign In

Drew Teller

Director of Growth | Labelbox | TheProductLed.com

Drew Teller holds a Master's degree in Management with a focus on Strategic Thinking, along with Bachelor's degrees in Mechanical Engineering and Materials Engineering. He is deeply passionate about people, relationships, work environment, and how culture influences our perspectives.

Drew Teller is particularly drawn to Strategic Thinking, where he merges Systems Thinking, Cognitive Psychology, and Game Theory. For him, strategic thinking goes beyond mere strategy; it involves cultivating facilitators of strategic thinking through a holistic approach, fostering quick insights, nurturing intuition, promoting logical thought, synthesizing disparities, and maintaining flexibility and open-mindedness with a flair for storytelling.

In his role as a Growth Advisor and Consultant, Drew Teller has showcased his skills as an Innovator, designing growth models, a Builder, constructing processes to test growth hypotheses primarily for Series A and B startups with product-led growth (PLG) strategies, and an Optimizer, fine-tuning and scaling growth channels like Google Paid Search.

Drew Teller's academic journey includes a Master's in Management from Lund University School of Economics and Management, and dual Bachelor's degrees in Materials Engineering and Mechanical Engineering from Lund University and the University of California, Davis.

Throughout his career, Drew Teller has held key positions such as Director of Growth & Head of Go-To-Market at Alignerr within Labelbox, Senior Growth Lead at Netlify, Growth Advisor at Stytch, Senior Search Engine Marketing Manager at MuteSix, Senior Growth/Product Marketing at GetAccept, and Mechanical Project Engineer and Management Consultant at AEI/Affiliated Engineers, Inc. He has also been involved in founding Lund Yoga Community (LYC) and serving as a Storyteller in various capacities.

Highlights

Jul 22 · linkedin

🔥 I love a #growth teardown. This one is long overdue! I nerded out on Arcade's growth loops and #productled tactics that have driven this seed stage startup to 10k+ customers and instant PMF!

🔥 Enjoy this 8 minute read 🤓 💪 https://lnkd.in/dND8muvT

In today’s newsletter, I deep-dive into:

  1. Arcade’s 4 key #PLG loops: 👉 Manufactured engagement loop 👉 Viral invite acquisition loop 👉 Usage-based conversion monetization loop 👉 Seat-based expansion monetization loop

  2. How I am currently using Arcade at Labelbox 🔑 A test that led to a +70% increase in homepage CTR and influenced a 58% increase in overall MQL rate!

  3. Why Arcade’s PLM strategy is worth talking about 📈 Demos are not the only tactic Arcade uses to leverage its product to competitively take market share!

Jul 20 · linkedin

At Labelbox, we launched our Interactive Demo Hub. 🚀

📈 After launching an initial test, we are seeing a +70% increase in homepage CTR (to product tours vs sales page) and a +58% overall lift in MQL form fill rate!

Interactive Demos is one of the major tactics of Product-Led Marketing (PLM). They provide a dynamic and distributed way to showcase the product value to potential customers. PLM is all about leveraging your product to explain HOW your product delivers value, not WHY.

I've been bullish on interactive demos for a very long time. Ever since I chatted with Natalie Marcotullio. I linked my full PLM write up to Interactive Demos in the comments.

Shoutout to Arcade for being a simple, yet powerful interactive product tour platform! We at Labelbox love it!

#growth #plg #productled

Drew Teller
Add to my network

Location

Santa Monica, California, United States