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Duncan Blair
Proven Marketing Leader, Growing Brands Customers Love
Duncan Blair is an experienced marketing professional with over 20 years of expertise in defining and growing challenger brands, primarily in New Zealand and North America.
He was the first head of marketing at Article, where he played a pivotal role in establishing the brand as the fastest-growing business in Canada and a leading direct-to-consumer brand globally, serving over 1.5 million customers in the US & Canada.
Prior to Article, Duncan held various marketing leadership positions at brands and agencies, focusing on developing innovative marketing strategies for household names and startups alike.
His career began at Orcon, a telecommunications challenger brand in New Zealand, where he contributed significantly to the brand's growth and success through his involvement in different marketing functions.
Duncan's educational background includes a Bachelor of Business Studies/Bachelor of Science (BBS/BSc) in Marketing Communication and Information Systems from Massey University.
Throughout his career, he has showcased his love for sharing ideas by participating in numerous marketing, direct-to-consumer, and e-commerce events across Canada and the US.
With a passion for high-growth environments, Duncan demonstrates a strong sense of responsibility for the brands he works with, focusing on winning customers' hearts and driving business growth.
Highlights
It’s true. After 8 phenomenal years, I am no longer at Article.
While I'm sad to leave the brand that I named back in 2016 and poured so much of myself into over the last 8 years, I’m incredibly grateful to have had the opportunity to build and lead the marketing and sales team, and contribute to building a brand that continues to win customers' hearts and wallets.
I’m proud of the work that we did, and the things we achieved along the way - from being named Canada’s fastest growing business 2 years in a row, to navigating the myriad challenges the pandemic threw at us, to delighting well over a million customers across the US & Canada. Most of all, I feel privileged to have worked with some phenomenal people, and to have built relationships that I hope will endure for many years to come.
I am not yet sure what is next, but I'm excited to figure that out. Whatever it is, I’lll be cheering the Article team on from the comfort of my Cigar sofa.
(Pic from the photo shoot week 2 after I joined in back in 2016)
We're looking for an Art Director to join the Article brand creative team. Working alongside Dan O. & Paul Roelofs, you'll lead a team that creates campaigns and content across all of our channels, helping millions of people discover Article and fall in love with our products.
